{"id":601,"date":"2022-11-28T10:33:06","date_gmt":"2022-11-28T13:33:06","guid":{"rendered":"https:\/\/cidadecult.com.br\/novo\/nao-ha-estrategia-sem-objetivo-entenda-os-caminhos-para-sua-campanha-de-app\/"},"modified":"2022-11-28T10:33:06","modified_gmt":"2022-11-28T13:33:06","slug":"nao-ha-estrategia-sem-objetivo-entenda-os-caminhos-para-sua-campanha-de-app","status":"publish","type":"post","link":"https:\/\/cidadecult.com.br\/?p=601","title":{"rendered":"N\u00e3o h\u00e1 estrat\u00e9gia sem objetivo: entenda os caminhos para sua campanha de app"},"content":{"rendered":"<div class=\"page-header detail-header grid-parent  js-component js-tertiary-nav js-header-toolbar-trigger\" style=\"box-sizing: border-box; margin: 0px auto 3.5rem; max-width: 90rem; position: relative; width: 1366px; color: #3c4043; font-family: Roboto, sans-serif; font-size: 18px; letter-spacing: 0.11008px;\" data-article-data-url=\"\" data-download-url=\"\" data-share-modal-name=\"detail-header-share\" data-component-priority-import=\"\" data-location=\"nav_tertiary_modal\">\n<div class=\"grid-row\" style=\"box-sizing: border-box; column-gap: 1.25rem; display: grid; grid-template-columns: repeat(12, minmax(0.3125rem, 1fr)); margin-left: 2rem; margin-right: 2rem;\">\n<div class=\"detail-header__content\" style=\"box-sizing: inherit; grid-column-end: span 10; padding-top: 8.5rem;\">\n<div class=\"detail-header__collapse\" style=\"box-sizing: border-box; column-gap: 1.25rem; display: grid; grid-template-columns: repeat(10, minmax(0.3125rem, 1fr));\">\n<div class=\"detail-header__meta-container\" style=\"box-sizing: inherit; grid-column-end: span 8;\">\n<div class=\"detail-header__content-meta\" style=\"box-sizing: inherit; width: 861.344px;\">\n<h1>Think with Google de hoje te explica como tra\u00e7ar estrat\u00e9gias para o seu app deslanchar<\/h1>\n<h1 class=\"detail-header__title js-twg-navigation-header\" style=\"box-sizing: inherit; font-size: 2.5rem; margin: 0px 0px 1rem; color: #212121; font-family: 'Google Sans', arial, sans-serif; font-weight: 400; letter-spacing: -0.03125rem; line-height: 2.75rem;\">Por Ezio Jemma, Paula Dalmina<\/h1>\n<\/div>\n<div class=\"detail-header-meta bordered-content--bottom\" style=\"box-sizing: inherit; border-bottom: 0.0625rem solid #e0e0e0; display: flex; flex-direction: row; width: 861.344px; align-items: flex-start; justify-content: space-between;\">\n<div class=\"detail-header-meta__info\" style=\"box-sizing: inherit; align-items: flex-start; display: flex; flex-wrap: wrap; margin-bottom: 1.25rem; margin-left: 0px; width: 646px;\">\n<\/div>\n<nav class=\"detail-header-meta__social\" style=\"box-sizing: inherit; display: flex; margin-bottom: 1.25rem;\">\n<div style=\"box-sizing: inherit;\"><button class=\"tooltip-container js-component js-modal-open detail-header-meta__social-cta\" style=\"box-sizing: inherit; font-style: inherit; font-variant: inherit; font-weight: 500; font-stretch: inherit; font-size: 0.875rem; line-height: 1.25rem; font-family: 'Google Sans', arial, sans-serif; margin: 0px 0px 0px 1.5rem; overflow: visible; appearance: button; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; cursor: pointer; padding: 0px; position: relative; color: #1a73e8; display: flex; align-items: center; border: 0px initial initial;\" data-name=\"detail-header-share\" data-location=\"article_main_modal\" data-component-priority-import=\"\"><span class=\"visually-hidden\" style=\"box-sizing: inherit; clip: rect(0px, 0px, 0px, 0px); border: 0px; height: 0.0625rem; margin: -0.0625rem; overflow: hidden; padding: 0px; position: absolute; width: 0.0625rem;\">CompartilharCompartilhar<\/span><\/button><\/p>\n<div class=\"modal js-component js-modal modal--hidden modal--share\" style=\"box-sizing: inherit; inset: 0px; opacity: 0; position: absolute; transition: opacity 0.2s cubic-bezier(0.4, 0, 0.2, 1) 0s, visibility 0.2s cubic-bezier(0.4, 0, 0.2, 1) 0s; z-index: 60; pointer-events: none; visibility: hidden;\" data-name=\"detail-header-share\" data-modifier=\"share\" data-component-priority-import=\"\">\u00a0<\/div>\n<\/div>\n<\/nav>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"detail-page-container\n      \n      \" style=\"box-sizing: inherit; display: contents; color: #3c4043; font-family: Roboto, sans-serif; font-size: 18px; letter-spacing: 0.11008px;\"><\/p>\n<div class=\"page-content grid-parent js-toolbar-progress-indicator\n         page-content--detail\n         js-related-content-drawer-trigger\n        \" style=\"box-sizing: border-box; margin: 0px auto; max-width: 90rem; position: relative; width: 1366px; padding-bottom: 0px;\"><\/p>\n<div class=\"page-section\" style=\"box-sizing: inherit; padding-bottom: 4rem; padding-top: 0px;\">\n<div class=\"inline-image grid-row grid-row--full-bleed-sm inline-image--no-border\" style=\"box-sizing: border-box; column-gap: 1.25rem; display: grid; grid-template-columns: repeat(12, minmax(0.3125rem, 1fr)); margin-left: 2rem; margin-right: 2rem; margin-bottom: 1.875rem; border: 0px;\">\n<div class=\"detail__push\" style=\"box-sizing: inherit; grid-column-end: span 2;\">\u00a0<\/div>\n<picture class=\"picture-image  inline-image__src grid-centered-columns\" style=\"box-sizing: inherit; display: block; overflow: hidden; position: relative; grid-column-end: span 7; height: auto; object-fit: cover; width: 751.172px; transition: opacity 0.6s ease-out 0s;\" data-component-priority-import=\"\"><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic1.width-300.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic1.width-600.format-webp.webp 2x\" type=\"image\/webp\" media=\"(max-width: 360px)\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic1.width-600.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic1.width-1200.format-webp.webp 2x\" type=\"image\/webp\" media=\"(min-width: 361px) and (max-width: 599px)\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic1.width-800.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic1.width-1600.format-webp.webp 2x\" type=\"image\/webp\" media=\"(min-width: 768px) and (max-width: 1023px)\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic1.width-600.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic1.width-1200.format-webp.webp 2x\" type=\"image\/webp\" media=\"(min-width: 600px) and (max-width: 767px)\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic1.width-800.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic1.width-1600.format-webp.webp 2x\" type=\"image\/webp\" media=\"(min-width: 1024px) and (max-width: 1440px)\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic1.width-800.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic1.width-1600.format-webp.webp 2x\" type=\"image\/webp\" media=\"(min-width: 1441px)\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic1.width-300.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic1.width-600.png 2x\" media=\"(max-width: 360px)\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic1.width-600.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic1.width-1200.png 2x\" media=\"(min-width: 361px) and (max-width: 599px)\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic1.width-800.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic1.width-1600.png 2x\" media=\"(min-width: 768px) and (max-width: 1023px)\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic1.width-600.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic1.width-1200.png 2x\" media=\"(min-width: 600px) and (max-width: 767px)\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic1.width-800.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic1.width-1600.png 2x\" media=\"(min-width: 1024px) and (max-width: 1440px)\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic1.width-800.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic1.width-1600.png 2x\" media=\"(min-width: 1441px)\" \/><img loading=\"lazy\" decoding=\"async\" style=\"box-sizing: inherit; border-style: none; height: 448.812px; left: 0px; object-fit: cover; object-position: center center; position: unset; top: 0px; width: 751.172px; display: block;\" src=\"https:\/\/storage.googleapis.com\/twg-content\/original_images\/nbs_twg_campanhas_apps_graphic1.png\" alt=\"\u00c0 esquerda, uma mulher segura uma pasta. No centro h\u00e1 um smartphone. \u00c0 direita, um homem carrega um c\u00edrculo com uma seta e um xis\" width=\"2000\" height=\"1195\" \/><\/picture><\/div>\n<div class=\"detail__text grid-row\" style=\"box-sizing: border-box; column-gap: 1.25rem; display: grid; grid-template-columns: repeat(12, minmax(0.3125rem, 1fr)); margin-left: 2rem; margin-right: 2rem;\">\n<div class=\"detail__push\" style=\"box-sizing: inherit; grid-column-end: span 2;\">\u00a0<\/div>\n<div class=\"rich-text\" style=\"box-sizing: inherit; grid-column-end: span 7;\">\n<p style=\"box-sizing: inherit; margin: 0px 0px 1.875rem;\" data-block-key=\"tvgx8\">\u00c9 indiscut\u00edvel que os aplicativos est\u00e3o em ascens\u00e3o no Brasil. S\u00f3 em 2021, mais de 19 mil apps foram baixados por minuto e mais de 2 mil d\u00f3lares foram gastos em \u201capp stores\u201d a cada 60 segundos no pa\u00eds.<span style=\"box-sizing: inherit; font-size: 13.5px; line-height: 0; position: relative; vertical-align: baseline; top: -0.5em;\">1<\/span>\u00a0Esse\u00a0<i style=\"box-sizing: inherit;\">boom<\/i>\u00a0se reflete no mercado: cada vez mais empresas t\u00eam o aplicativo como atividade final \u2014 e n\u00e3o apenas como um meio de intera\u00e7\u00e3o com os consumidores.<\/p>\n<p style=\"box-sizing: inherit; margin: 0px 0px 1.875rem;\" data-block-key=\"7kfbj\">Neste mar de op\u00e7\u00f5es (e de oportunidades) \u00e9 importante ter\u00a0<a style=\"box-sizing: inherit; background-color: transparent; outline: none; text-decoration-line: underline; color: #1a73e8;\" href=\"https:\/\/www.thinkwithgoogle.com\/intl\/pt-br\/estrategias-de-marketing\/apps-e-mobile\/campanha-app-engajamento\/\"><u style=\"box-sizing: inherit;\">uma boa estrat\u00e9gia<\/u><\/a>\u00a0de escalabilidade e crescimento, produzir\u00a0<a style=\"box-sizing: inherit; background-color: transparent; outline: none; text-decoration-line: underline; color: #1a73e8;\" href=\"https:\/\/www.thinkwithgoogle.com\/intl\/pt-br\/estrategias-de-marketing\/apps-e-mobile\/guia-criativos-campanhas-app\/\"><u style=\"box-sizing: inherit;\">criativos eficientes<\/u><\/a>\u00a0para as campanhas e adotar pr\u00e1ticas para\u00a0<a style=\"box-sizing: inherit; background-color: transparent; outline: none; text-decoration-line: underline; color: #1a73e8;\" href=\"https:\/\/www.thinkwithgoogle.com\/intl\/pt-br\/estrategias-de-marketing\/apps-e-mobile\/app-rentabilidade-mensuracao\/\"><u style=\"box-sizing: inherit;\">mensurar a rentabilidade<\/u><\/a>\u00a0do seu app. Nada disso faz sentido, no entanto, se voc\u00ea n\u00e3o tem claro qual \u00e9 o objetivo do seu neg\u00f3cio, j\u00e1 que nenhuma das outras fases ser\u00e1 bem-sucedida se esse objetivo n\u00e3o estiver bem-definido para gui\u00e1-las.<\/p>\n<p style=\"box-sizing: inherit; margin: 0px 0px 1.875rem;\" data-block-key=\"195pm\">Na nossa experi\u00eancia lidando com campanhas para aplicativos dentro do Google, observamos que o maior obst\u00e1culo das empresas \u00e9 definir um objetivo e confiar na decis\u00e3o tomada. Neste artigo, vamos te ajudar a entender o que \u00e9 o seu neg\u00f3cio, como definir KPIs e como planejar o investimento em campanhas a partir dessas informa\u00e7\u00f5es.<\/p>\n<h2 style=\"box-sizing: inherit; color: #212121; font-family: 'Google Sans', arial, sans-serif; letter-spacing: 0px; font-size: 1.75rem; line-height: 2.25rem; margin-bottom: 2rem; margin-top: 0px;\" data-block-key=\"affn3\">O primeiro passo \u00e9 conhecer o seu neg\u00f3cio<\/h2>\n<p style=\"box-sizing: inherit; margin: 0px 0px 1.875rem;\" data-block-key=\"f8h2q\">Entender o modelo de neg\u00f3cio significa saber onde seus\u00a0<a style=\"box-sizing: inherit; background-color: transparent; outline: none; text-decoration-line: underline; color: #1a73e8;\" href=\"https:\/\/www.thinkwithgoogle.com\/intl\/pt-br\/estrategias-de-marketing\/dados-e-mensuracao\/definir-objetivo-marketing-essencial-sucesso-negocio\/\"><u style=\"box-sizing: inherit;\">objetivos de marketing<\/u><\/a>\u00a0se encaixam exatamente. O seu app \u00e9 de compras (varejo, delivery de comida), assinaturas (streaming de m\u00fasica e s\u00e9ries) ou de finan\u00e7as? Quem s\u00e3o seus concorrentes? Como \u00e9 a jornada e a experi\u00eancia do usu\u00e1rio dentro do aplicativo? Quem s\u00e3o as pessoas que est\u00e3o na sua base e como elas interagem com seu produto ou servi\u00e7o? Dados sobre buscas e outros insights sobre comportamento do consumidor podem ser grandes aliados nessa fase.<\/p>\n<\/div>\n<\/div>\n<div class=\"inline-image grid-row grid-row--full-bleed-sm inline-image--no-border\" style=\"box-sizing: border-box; column-gap: 1.25rem; display: grid; grid-template-columns: repeat(12, minmax(0.3125rem, 1fr)); margin-left: 2rem; margin-right: 2rem; margin-bottom: 1.875rem; border: 0px;\">\n<div class=\"detail__push\" style=\"box-sizing: inherit; grid-column-end: span 2;\">\u00a0<\/div>\n<picture class=\"picture-image js-component js-lazy-load-image inline-image__src grid-centered-columns lazyload--loaded\" style=\"box-sizing: inherit; display: block; overflow: hidden; position: relative; transition: opacity 0.6s ease-out 0s; grid-column-end: span 7; height: auto; object-fit: cover; width: 751.172px;\" data-component-priority-import=\"\"><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic2.width-300.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic2.width-600.format-webp.webp 2x\" type=\"image\/webp\" media=\"(max-width: 360px)\" data-srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic2.width-300.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic2.width-600.format-webp.webp 2x\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic2.width-600.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic2.width-1200.format-webp.webp 2x\" type=\"image\/webp\" media=\"(min-width: 361px) and (max-width: 599px)\" data-srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic2.width-600.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic2.width-1200.format-webp.webp 2x\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic2.width-800.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic2.width-1600.format-webp.webp 2x\" type=\"image\/webp\" media=\"(min-width: 768px) and (max-width: 1023px)\" data-srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic2.width-800.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic2.width-1600.format-webp.webp 2x\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic2.width-600.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic2.width-1200.format-webp.webp 2x\" type=\"image\/webp\" media=\"(min-width: 600px) and (max-width: 767px)\" data-srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic2.width-600.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic2.width-1200.format-webp.webp 2x\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic2.width-800.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic2.width-1600.format-webp.webp 2x\" type=\"image\/webp\" media=\"(min-width: 1024px) and (max-width: 1440px)\" data-srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic2.width-800.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic2.width-1600.format-webp.webp 2x\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic2.width-800.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic2.width-1600.format-webp.webp 2x\" type=\"image\/webp\" media=\"(min-width: 1441px)\" data-srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic2.width-800.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic2.width-1600.format-webp.webp 2x\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic2.width-300.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic2.width-600.png 2x\" media=\"(max-width: 360px)\" data-srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic2.width-300.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic2.width-600.png 2x\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic2.width-600.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic2.width-1200.png 2x\" media=\"(min-width: 361px) and (max-width: 599px)\" data-srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic2.width-600.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic2.width-1200.png 2x\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic2.width-800.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic2.width-1600.png 2x\" media=\"(min-width: 768px) and (max-width: 1023px)\" data-srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic2.width-800.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic2.width-1600.png 2x\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic2.width-600.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic2.width-1200.png 2x\" media=\"(min-width: 600px) and (max-width: 767px)\" data-srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic2.width-600.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic2.width-1200.png 2x\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic2.width-800.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic2.width-1600.png 2x\" media=\"(min-width: 1024px) and (max-width: 1440px)\" data-srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic2.width-800.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic2.width-1600.png 2x\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic2.width-800.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic2.width-1600.png 2x\" media=\"(min-width: 1441px)\" data-srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic2.width-800.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic2.width-1600.png 2x\" \/><img loading=\"lazy\" decoding=\"async\" style=\"box-sizing: inherit; border-style: none; height: 391.547px; left: 0px; object-fit: cover; object-position: center center; position: unset; top: 0px; width: 751.172px; display: block;\" src=\"https:\/\/storage.googleapis.com\/twg-content\/original_images\/nbs_twg_campanhas_apps_graphic2.png\" alt=\"Conhe\u00e7a o seu neg\u00f3cio. 1. Entenda o que, como empresa, voc\u00ea precisa entregar. 2. Conhe\u00e7a bem seu usu\u00e1rio e o perfil que voc\u00ea quer atingir. 3. Entenda as a\u00e7\u00f5es que esse usu\u00e1rio precisa executar no seu aplicativo. 4. Fa\u00e7a um bom benchmark.\" width=\"2000\" height=\"1044\" data-src=\"https:\/\/storage.googleapis.com\/twg-content\/original_images\/nbs_twg_campanhas_apps_graphic2.png\" \/><\/picture><\/div>\n<div class=\"detail__text grid-row\" style=\"box-sizing: border-box; column-gap: 1.25rem; display: grid; grid-template-columns: repeat(12, minmax(0.3125rem, 1fr)); margin-left: 2rem; margin-right: 2rem;\">\n<div class=\"detail__push\" style=\"box-sizing: inherit; grid-column-end: span 2;\">\u00a0<\/div>\n<div class=\"rich-text\" style=\"box-sizing: inherit; grid-column-end: span 7;\">\n<p style=\"box-sizing: inherit; margin: 0px 0px 1.875rem;\" data-block-key=\"tvgx8\">Uma vez que voc\u00ea j\u00e1 entendeu seu neg\u00f3cio, o mercado em que est\u00e1 inserido, revisou o aplicativo e confirmou que ele est\u00e1 funcionando bem, de maneira pr\u00e1tica e otimizada, chegou o momento de dar o pr\u00f3ximo passo e projetar sua meta.<\/p>\n<h2 style=\"box-sizing: inherit; color: #212121; font-family: 'Google Sans', arial, sans-serif; letter-spacing: 0px; font-size: 1.75rem; line-height: 2.25rem; margin-bottom: 2rem; margin-top: 0px;\" data-block-key=\"6nn1i\">Como criar seu objetivo de campanha<\/h2>\n<p style=\"box-sizing: inherit; margin: 0px 0px 1.875rem;\" data-block-key=\"5p296\">Vamos supor que voc\u00ea acaba de chegar ao mercado de aplicativos e quer que muita gente fa\u00e7a o download do seu app \u2014 esse seria o objetivo de marketing. Mas j\u00e1 parou para pensar quantos usu\u00e1rios ser\u00e3o necess\u00e1rios para come\u00e7ar uma opera\u00e7\u00e3o rent\u00e1vel? Al\u00e9m disso, basta o consumidor baixar seu aplicativo ou ele precisa realizar alguma a\u00e7\u00e3o espec\u00edfica dentro dele? Essa a\u00e7\u00e3o precisa acontecer de quanto em quanto tempo?<\/p>\n<p style=\"box-sizing: inherit; margin: 0px 0px 1.875rem;\" data-block-key=\"3no5s\">Ou seja, voc\u00ea precisa entender o significado de cada download para poder definir as metas do seu neg\u00f3cio. Entre os poss\u00edveis objetivos de neg\u00f3cios, existem dois pilares muito importantes:\u00a0<span style=\"box-sizing: inherit;\">aquisi\u00e7\u00e3o<\/span>\u00a0e\u00a0<span style=\"box-sizing: inherit;\">engajamento<\/span>. Em linhas gerais, o primeiro \u00e9 trazer novos usu\u00e1rios para o aplicativo. J\u00e1 o segundo se traduz em envolver esse p\u00fablico em algum tipo de a\u00e7\u00e3o.<\/p>\n<\/div>\n<\/div>\n<div class=\"inline-image grid-row grid-row--full-bleed-sm inline-image--no-border\" style=\"box-sizing: border-box; column-gap: 1.25rem; display: grid; grid-template-columns: repeat(12, minmax(0.3125rem, 1fr)); margin-left: 2rem; margin-right: 2rem; margin-bottom: 1.875rem; border: 0px;\">\n<div class=\"detail__push\" style=\"box-sizing: inherit; grid-column-end: span 2;\">\u00a0<\/div>\n<picture class=\"picture-image js-component js-lazy-load-image inline-image__src grid-centered-columns lazyload--loaded\" style=\"box-sizing: inherit; display: block; overflow: hidden; position: relative; transition: opacity 0.6s ease-out 0s; grid-column-end: span 7; height: auto; object-fit: cover; width: 751.172px;\" data-component-priority-import=\"\"><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic3.width-300.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic3.width-600.format-webp.webp 2x\" type=\"image\/webp\" media=\"(max-width: 360px)\" data-srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic3.width-300.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic3.width-600.format-webp.webp 2x\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic3.width-600.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic3.width-1200.format-webp.webp 2x\" type=\"image\/webp\" media=\"(min-width: 361px) and (max-width: 599px)\" data-srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic3.width-600.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic3.width-1200.format-webp.webp 2x\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic3.width-800.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic3.width-1600.format-webp.webp 2x\" type=\"image\/webp\" media=\"(min-width: 768px) and (max-width: 1023px)\" data-srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic3.width-800.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic3.width-1600.format-webp.webp 2x\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic3.width-600.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic3.width-1200.format-webp.webp 2x\" type=\"image\/webp\" media=\"(min-width: 600px) and (max-width: 767px)\" data-srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic3.width-600.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic3.width-1200.format-webp.webp 2x\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic3.width-800.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic3.width-1600.format-webp.webp 2x\" type=\"image\/webp\" media=\"(min-width: 1024px) and (max-width: 1440px)\" data-srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic3.width-800.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic3.width-1600.format-webp.webp 2x\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic3.width-800.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic3.width-1600.format-webp.webp 2x\" type=\"image\/webp\" media=\"(min-width: 1441px)\" data-srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic3.width-800.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic3.width-1600.format-webp.webp 2x\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic3.width-300.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic3.width-600.png 2x\" media=\"(max-width: 360px)\" data-srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic3.width-300.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic3.width-600.png 2x\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic3.width-600.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic3.width-1200.png 2x\" media=\"(min-width: 361px) and (max-width: 599px)\" data-srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic3.width-600.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic3.width-1200.png 2x\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic3.width-800.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic3.width-1600.png 2x\" media=\"(min-width: 768px) and (max-width: 1023px)\" data-srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic3.width-800.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic3.width-1600.png 2x\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic3.width-600.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic3.width-1200.png 2x\" media=\"(min-width: 600px) and (max-width: 767px)\" data-srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic3.width-600.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic3.width-1200.png 2x\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic3.width-800.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic3.width-1600.png 2x\" media=\"(min-width: 1024px) and (max-width: 1440px)\" data-srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic3.width-800.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic3.width-1600.png 2x\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic3.width-800.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic3.width-1600.png 2x\" media=\"(min-width: 1441px)\" data-srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic3.width-800.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic3.width-1600.png 2x\" \/><img loading=\"lazy\" decoding=\"async\" style=\"box-sizing: inherit; border-style: none; height: 251.641px; left: 0px; object-fit: cover; object-position: center center; position: unset; top: 0px; width: 751.172px; display: block;\" src=\"https:\/\/storage.googleapis.com\/twg-content\/original_images\/nbs_twg_campanhas_apps_graphic3.png\" alt=\"Aquisi\u00e7\u00e3o: trazer novas pessoas para a base versus engajamento: fazer o p\u00fablico agir dentro do app.\" width=\"2000\" height=\"672\" data-src=\"https:\/\/storage.googleapis.com\/twg-content\/original_images\/nbs_twg_campanhas_apps_graphic3.png\" \/><\/picture><\/div>\n<div class=\"detail__text grid-row\" style=\"box-sizing: border-box; column-gap: 1.25rem; display: grid; grid-template-columns: repeat(12, minmax(0.3125rem, 1fr)); margin-left: 2rem; margin-right: 2rem;\">\n<div class=\"detail__push\" style=\"box-sizing: inherit; grid-column-end: span 2;\">\u00a0<\/div>\n<div class=\"rich-text\" style=\"box-sizing: inherit; grid-column-end: span 7;\">\n<p style=\"box-sizing: inherit; margin: 0px 0px 1.875rem;\" data-block-key=\"tvgx8\">A princ\u00edpio, parece \u00f3bvio pensar que ter uma base maior \u00e9 sempre um objetivo, correto? Nem sempre. No caso da aquisi\u00e7\u00e3o, \u00e9 importante fazer a reflex\u00e3o: eu realmente preciso de mais usu\u00e1rios para minha base ou necessito que as pessoas que j\u00e1 est\u00e3o l\u00e1 realizem alguma a\u00e7\u00e3o?<\/p>\n<p style=\"box-sizing: inherit; margin: 0px 0px 1.875rem;\" data-block-key=\"a67qt\">Nesse caso, o engajamento \u00e9 o seu objetivo. Ele visa \u00e0\u00a0<span style=\"box-sizing: inherit;\">rentabiliza\u00e7\u00e3o<\/span>\u00a0da opera\u00e7\u00e3o por meio da\u00a0<span style=\"box-sizing: inherit;\">fideliza\u00e7\u00e3o<\/span>\u00a0de usu\u00e1rios, que executam a\u00e7\u00f5es peri\u00f3dicas e podem, assim, contribuir para o aumento do seu ticket m\u00e9dio.<\/p>\n<\/div>\n<\/div>\n<div class=\"inline-image grid-row grid-row--full-bleed-sm inline-image--no-border\" style=\"box-sizing: border-box; column-gap: 1.25rem; display: grid; grid-template-columns: repeat(12, minmax(0.3125rem, 1fr)); margin-left: 2rem; margin-right: 2rem; margin-bottom: 1.875rem; border: 0px;\">\n<div class=\"detail__push\" style=\"box-sizing: inherit; grid-column-end: span 2;\">\u00a0<\/div>\n<picture class=\"picture-image js-component js-lazy-load-image inline-image__src grid-centered-columns lazyload--loaded\" style=\"box-sizing: inherit; display: block; overflow: hidden; position: relative; transition: opacity 0.6s ease-out 0s; grid-column-end: span 7; height: auto; object-fit: cover; width: 751.172px;\" data-component-priority-import=\"\"><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic4.width-300.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic4.width-600.format-webp.webp 2x\" type=\"image\/webp\" media=\"(max-width: 360px)\" data-srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic4.width-300.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic4.width-600.format-webp.webp 2x\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic4.width-600.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic4.width-1200.format-webp.webp 2x\" type=\"image\/webp\" media=\"(min-width: 361px) and (max-width: 599px)\" data-srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic4.width-600.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic4.width-1200.format-webp.webp 2x\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic4.width-800.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic4.width-1600.format-webp.webp 2x\" type=\"image\/webp\" media=\"(min-width: 768px) and (max-width: 1023px)\" data-srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic4.width-800.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic4.width-1600.format-webp.webp 2x\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic4.width-600.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic4.width-1200.format-webp.webp 2x\" type=\"image\/webp\" media=\"(min-width: 600px) and (max-width: 767px)\" data-srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic4.width-600.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic4.width-1200.format-webp.webp 2x\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic4.width-800.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic4.width-1600.format-webp.webp 2x\" type=\"image\/webp\" media=\"(min-width: 1024px) and (max-width: 1440px)\" data-srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic4.width-800.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic4.width-1600.format-webp.webp 2x\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic4.width-800.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic4.width-1600.format-webp.webp 2x\" type=\"image\/webp\" media=\"(min-width: 1441px)\" data-srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic4.width-800.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic4.width-1600.format-webp.webp 2x\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic4.width-300.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic4.width-600.png 2x\" media=\"(max-width: 360px)\" data-srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic4.width-300.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic4.width-600.png 2x\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic4.width-600.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic4.width-1200.png 2x\" media=\"(min-width: 361px) and (max-width: 599px)\" data-srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic4.width-600.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic4.width-1200.png 2x\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic4.width-800.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic4.width-1600.png 2x\" media=\"(min-width: 768px) and (max-width: 1023px)\" data-srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic4.width-800.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic4.width-1600.png 2x\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic4.width-600.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic4.width-1200.png 2x\" media=\"(min-width: 600px) and (max-width: 767px)\" data-srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic4.width-600.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic4.width-1200.png 2x\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic4.width-800.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic4.width-1600.png 2x\" media=\"(min-width: 1024px) and (max-width: 1440px)\" data-srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic4.width-800.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic4.width-1600.png 2x\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic4.width-800.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic4.width-1600.png 2x\" media=\"(min-width: 1441px)\" data-srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic4.width-800.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic4.width-1600.png 2x\" \/><img loading=\"lazy\" decoding=\"async\" style=\"box-sizing: inherit; border-style: none; height: 264.781px; left: 0px; object-fit: cover; object-position: center center; position: unset; top: 0px; width: 751.172px; display: block;\" src=\"https:\/\/storage.googleapis.com\/twg-content\/original_images\/nbs_twg_campanhas_apps_graphic4.png\" alt=\"O que voc\u00ea precisa ter em mente para criar um objetivo? Qual \u00e9 o seu foco: aquisi\u00e7\u00e3o e engajamento?  Precisa de rentabiliza\u00e7\u00e3o ou fideliza\u00e7\u00e3o? Quais s\u00e3o as suas m\u00e9tricas reais e ideais?\" width=\"2000\" height=\"707\" data-src=\"https:\/\/storage.googleapis.com\/twg-content\/original_images\/nbs_twg_campanhas_apps_graphic4.png\" \/><\/picture><\/div>\n<div class=\"detail__text grid-row\" style=\"box-sizing: border-box; column-gap: 1.25rem; display: grid; grid-template-columns: repeat(12, minmax(0.3125rem, 1fr)); margin-left: 2rem; margin-right: 2rem;\">\n<div class=\"detail__push\" style=\"box-sizing: inherit; grid-column-end: span 2;\">\u00a0<\/div>\n<div class=\"rich-text\" style=\"box-sizing: inherit; grid-column-end: span 7;\">\n<h2 style=\"box-sizing: inherit; color: #212121; font-family: 'Google Sans', arial, sans-serif; letter-spacing: 0px; font-size: 1.75rem; line-height: 2.25rem; margin-bottom: 2rem; margin-top: 0px;\" data-block-key=\"tvgx8\">Qual deve ser o seu investimento?<\/h2>\n<p style=\"box-sizing: inherit; margin: 0px 0px 1.875rem;\" data-block-key=\"4f7o0\">Do seu lado, como anunciante, voc\u00ea definiu o seu objetivo de neg\u00f3cio e estabeleceu suas metas. Essas defini\u00e7\u00f5es podem te dar uma estimativa de investimento necess\u00e1ria para atingir o seu prop\u00f3sito. Por\u00e9m, \u00e9 preciso tamb\u00e9m realizar um acompanhamento da campanha para saber se os resultados est\u00e3o sendo alcan\u00e7ados, visto que h\u00e1 outros fatores que impactam a performance, tais como criativos, ambiente competitivo, mercado e sazonalidades.<\/p>\n<\/div>\n<\/div>\n<div class=\"inline-image grid-row grid-row--full-bleed-sm inline-image--no-border\" style=\"box-sizing: border-box; column-gap: 1.25rem; display: grid; grid-template-columns: repeat(12, minmax(0.3125rem, 1fr)); margin-left: 2rem; margin-right: 2rem; margin-bottom: 1.875rem; border: 0px;\">\n<div class=\"detail__push\" style=\"box-sizing: inherit; grid-column-end: span 2;\">\u00a0<\/div>\n<picture class=\"picture-image js-component js-lazy-load-image inline-image__src grid-centered-columns lazyload--loaded\" style=\"box-sizing: inherit; display: block; overflow: hidden; position: relative; transition: opacity 0.6s ease-out 0s; grid-column-end: span 7; height: auto; object-fit: cover; width: 751.172px;\" data-component-priority-import=\"\"><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic5.width-300.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic5.width-600.format-webp.webp 2x\" type=\"image\/webp\" media=\"(max-width: 360px)\" data-srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic5.width-300.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic5.width-600.format-webp.webp 2x\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic5.width-600.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic5.width-1200.format-webp.webp 2x\" type=\"image\/webp\" media=\"(min-width: 361px) and (max-width: 599px)\" data-srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic5.width-600.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic5.width-1200.format-webp.webp 2x\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic5.width-800.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic5.width-1600.format-webp.webp 2x\" type=\"image\/webp\" media=\"(min-width: 768px) and (max-width: 1023px)\" data-srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic5.width-800.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic5.width-1600.format-webp.webp 2x\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic5.width-600.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic5.width-1200.format-webp.webp 2x\" type=\"image\/webp\" media=\"(min-width: 600px) and (max-width: 767px)\" data-srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic5.width-600.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic5.width-1200.format-webp.webp 2x\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic5.width-800.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic5.width-1600.format-webp.webp 2x\" type=\"image\/webp\" media=\"(min-width: 1024px) and (max-width: 1440px)\" data-srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic5.width-800.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic5.width-1600.format-webp.webp 2x\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic5.width-800.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic5.width-1600.format-webp.webp 2x\" type=\"image\/webp\" media=\"(min-width: 1441px)\" data-srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic5.width-800.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic5.width-1600.format-webp.webp 2x\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic5.width-300.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic5.width-600.png 2x\" media=\"(max-width: 360px)\" data-srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic5.width-300.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic5.width-600.png 2x\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic5.width-600.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic5.width-1200.png 2x\" media=\"(min-width: 361px) and (max-width: 599px)\" data-srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic5.width-600.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic5.width-1200.png 2x\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic5.width-800.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic5.width-1600.png 2x\" media=\"(min-width: 768px) and (max-width: 1023px)\" data-srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic5.width-800.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic5.width-1600.png 2x\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic5.width-600.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic5.width-1200.png 2x\" media=\"(min-width: 600px) and (max-width: 767px)\" data-srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic5.width-600.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic5.width-1200.png 2x\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic5.width-800.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic5.width-1600.png 2x\" media=\"(min-width: 1024px) and (max-width: 1440px)\" data-srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic5.width-800.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic5.width-1600.png 2x\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic5.width-800.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic5.width-1600.png 2x\" media=\"(min-width: 1441px)\" data-srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic5.width-800.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/nbs_twg_campanhas_apps_graphic5.width-1600.png 2x\" \/><img loading=\"lazy\" decoding=\"async\" style=\"box-sizing: inherit; border-style: none; height: 315.484px; left: 0px; object-fit: cover; object-position: center center; position: unset; top: 0px; width: 751.172px; display: block;\" src=\"https:\/\/storage.googleapis.com\/twg-content\/original_images\/nbs_twg_campanhas_apps_graphic5.png\" alt=\"Estude suas m\u00e9tricas atuais. Crie um cen\u00e1rio ideal das m\u00e9tricas para o futuro. Filtre essas metas em um \u00fanico objetivo. Fa\u00e7a sua estimativa de investimento.\" width=\"2000\" height=\"842\" data-src=\"https:\/\/storage.googleapis.com\/twg-content\/original_images\/nbs_twg_campanhas_apps_graphic5.png\" \/><\/picture><\/div>\n<div class=\"detail__text grid-row\" style=\"box-sizing: border-box; column-gap: 1.25rem; display: grid; grid-template-columns: repeat(12, minmax(0.3125rem, 1fr)); margin-left: 2rem; margin-right: 2rem;\">\n<div class=\"detail__push\" style=\"box-sizing: inherit; grid-column-end: span 2;\">\u00a0<\/div>\n<div class=\"rich-text\" style=\"box-sizing: inherit; grid-column-end: span 7;\">\n<p style=\"box-sizing: inherit; margin: 0px 0px 1.875rem;\" data-block-key=\"tvgx8\">O mundo dos apps \u00e9 um territ\u00f3rio novo, que exige aprendizado constante. Por isso, uma campanha de aplicativo pode alcan\u00e7ar mais resultados se voc\u00ea souber, desde o princ\u00edpio, aonde quer chegar. Tente pensar a longo prazo, pois, dessa forma, ser\u00e1 mais f\u00e1cil criar estrat\u00e9gias bem-estruturadas e, consequentemente, mais eficientes.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"detail-footer js-detail-footer\" style=\"box-sizing: inherit; color: #3c4043; font-family: Roboto, sans-serif; font-size: 18px; letter-spacing: 0.11008px;\">\n<div class=\"grid-parent\" style=\"box-sizing: border-box; margin: 0px auto; max-width: 90rem; position: relative; width: 1366px;\">\n<div class=\"grid-parent\" style=\"box-sizing: border-box; margin: 0px auto; max-width: 90rem; position: relative; width: 1366px;\">\n<div class=\"page-content\" style=\"box-sizing: inherit; padding-bottom: 2rem;\">\n<section class=\"page-section\" style=\"box-sizing: inherit; padding-bottom: 4rem; padding-top: 0px;\">\n<div class=\"content-group grid-parent\" style=\"box-sizing: border-box; margin: 0px auto; max-width: 90rem; position: relative; width: 1366px;\">\n<div class=\"content-group-header grid-row  content-group-header--detail-push \" style=\"box-sizing: border-box; column-gap: 1.25rem; display: grid; grid-template-columns: repeat(12, minmax(0.3125rem, 1fr)); margin-left: 2rem; margin-right: 2rem; margin-bottom: 1.5rem;\">\n<div class=\"detail__push\" style=\"box-sizing: inherit; grid-column-end: span 2;\">\u00a0<\/div>\n<div class=\"content-group-header__title-wrapper\" style=\"box-sizing: inherit; grid-column-end: span 10;\">\n<h2 class=\"content-group-header__title\" style=\"box-sizing: inherit; color: #000000; font-family: 'Google Sans', arial, sans-serif; letter-spacing: normal; font-size: 1.25rem; line-height: 1.75rem; margin-bottom: 0px;\">Outros conte\u00fados acessados<\/h2>\n<p class=\"content-group-header__description\" style=\"box-sizing: inherit; font-family: 'Google Sans Text', 'Google Sans', arial, sans-serif; font-size: 0.875rem; letter-spacing: 0.00938rem; line-height: 1.5rem; margin: 0px;\">Profissionais de marketing que acessaram este conte\u00fado tamb\u00e9m est\u00e3o vendo<\/p>\n<\/div>\n<\/div>\n<div class=\"card-group__container card-group__container--related-content\" style=\"box-sizing: border-box; column-gap: 1.25rem; display: grid; grid-template-columns: repeat(12, minmax(0.3125rem, 1fr)); margin-left: 2rem; margin-right: 2rem;\">\n<div class=\"detail__push\" style=\"box-sizing: inherit; grid-column-end: span 2;\">\u00a0<\/div>\n<div class=\"card-group card-group--related-content\" style=\"box-sizing: border-box; gap: 1.25rem; display: grid; grid-column-end: span 8; grid-template-columns: repeat(3, minmax(0.3125rem, 1fr));\">\n<div class=\"\n    \n      card--related-content\n    \n    \" style=\"box-sizing: inherit;\"><\/p>\n<div class=\"card__image-container\" style=\"box-sizing: inherit; flex-shrink: 0; height: auto; margin: 0px; max-width: 10rem; min-width: 100%; width: 271.766px; position: relative;\"><picture class=\"picture-image js-component js-lazy-load-image card__image lazyload--loaded\" style=\"box-sizing: inherit; display: block; overflow: hidden; position: relative; transition: opacity 0.6s ease-out 0s; background-position: 50% center; background-size: cover; height: 153.547px; width: 271.766px; padding-bottom: 153.547px;\" data-image-type=\"wagtail\" data-url-original=\"https:\/\/storage.googleapis.com\/twg-content\/original_images\/ga_twg_bf_thumbnail.png\" data-fallback-img-path=\"\/_qs\/static\/img\/global\/video-unavailable-fallback.svg\" data-component-priority-import=\"\"><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/ga_twg_bf_thumbnail.2e16d0ba.fill-600x337.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/ga_twg_bf_thumbnail.2e16d0ba.fill-1200x674.format-webp.webp 2x\" type=\"image\/webp\" data-srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/ga_twg_bf_thumbnail.2e16d0ba.fill-600x337.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/ga_twg_bf_thumbnail.2e16d0ba.fill-1200x674.format-webp.webp 2x\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/ga_twg_bf_thumbnail.2e16d0ba.fill-600x337.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/ga_twg_bf_thumbnail.2e16d0ba.fill-1200x674.png 2x\" type=\"image\/png\" data-srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/ga_twg_bf_thumbnail.2e16d0ba.fill-600x337.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/ga_twg_bf_thumbnail.2e16d0ba.fill-1200x674.png 2x\" \/><img loading=\"lazy\" decoding=\"async\" style=\"box-sizing: inherit; border-style: none; height: 153.547px; left: 0px; object-fit: cover; object-position: center center; position: absolute; top: 0px; width: 271.766px;\" src=\"https:\/\/storage.googleapis.com\/twg-content\/original_images\/ga_twg_bf_thumbnail.png\" alt=\"\" width=\"2460\" height=\"1152\" data-src=\"https:\/\/storage.googleapis.com\/twg-content\/original_images\/ga_twg_bf_thumbnail.png\" \/><\/picture><\/div>\n<div class=\"card__text\" style=\"box-sizing: inherit; max-width: none; width: 271.766px;\">\n<div class=\"card__body\" style=\"box-sizing: inherit; flex: 0 0 auto; padding: 1rem; width: 271.766px;\">\n<h3 class=\"card__title\" style=\"box-sizing: inherit; color: #000000; font-family: 'Google Sans', arial, sans-serif; font-weight: 500; letter-spacing: 0.00625rem; font-size: 1rem; line-height: 1.375rem; -webkit-box-orient: vertical; -webkit-line-clamp: 4; display: -webkit-box; margin: 0px; overflow: hidden;\">O que levar em conta na hora de anunciar na Black Friday 2022?<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\n    \n      card--related-content\n    \n    \" style=\"box-sizing: inherit;\"><\/p>\n<div class=\"card__image-container\" style=\"box-sizing: inherit; flex-shrink: 0; height: auto; margin: 0px; max-width: 10rem; min-width: 100%; width: 271.781px; position: relative;\"><picture class=\"picture-image js-component js-lazy-load-image card__image lazyload--loaded\" style=\"box-sizing: inherit; display: block; overflow: hidden; position: relative; transition: opacity 0.6s ease-out 0s; background-position: 50% center; background-size: cover; height: 153.547px; width: 271.781px; padding-bottom: 153.547px;\" data-image-type=\"wagtail\" data-url-original=\"https:\/\/storage.googleapis.com\/twg-content\/original_images\/twg_Thinkwithinfluencers_Thumbnail2460x1152.png\" data-fallback-img-path=\"\/_qs\/static\/img\/global\/video-unavailable-fallback.svg\" data-component-priority-import=\"\"><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/twg_Thinkwithinfluenc.2e16d0ba.fill-600x337.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/twg_Thinkwithinfluen.2e16d0ba.fill-1200x674.format-webp.webp 2x\" type=\"image\/webp\" data-srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/twg_Thinkwithinfluenc.2e16d0ba.fill-600x337.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/twg_Thinkwithinfluen.2e16d0ba.fill-1200x674.format-webp.webp 2x\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/twg_Thinkwithinfluencers_Thumbnail.2e16d0ba.fill-600x337.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/twg_Thinkwithinfluencers_Thumbnai.2e16d0ba.fill-1200x674.png 2x\" type=\"image\/png\" data-srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/twg_Thinkwithinfluencers_Thumbnail.2e16d0ba.fill-600x337.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/twg_Thinkwithinfluencers_Thumbnai.2e16d0ba.fill-1200x674.png 2x\" \/><img loading=\"lazy\" decoding=\"async\" style=\"box-sizing: inherit; border-style: none; height: 153.547px; left: 0px; object-fit: cover; object-position: center center; position: absolute; top: 0px; width: 271.781px;\" src=\"https:\/\/storage.googleapis.com\/twg-content\/original_images\/twg_Thinkwithinfluencers_Thumbnail2460x1152.png\" alt=\"\" width=\"3281\" height=\"1537\" data-src=\"https:\/\/storage.googleapis.com\/twg-content\/original_images\/twg_Thinkwithinfluencers_Thumbnail2460x1152.png\" \/><\/picture><\/div>\n<div class=\"card__text\" style=\"box-sizing: inherit; max-width: none; width: 271.781px;\">\n<div class=\"card__body\" style=\"box-sizing: inherit; flex: 0 0 auto; padding: 1rem; width: 271.781px;\">\n<h3 class=\"card__title\" style=\"box-sizing: inherit; color: #000000; font-family: 'Google Sans', arial, sans-serif; font-weight: 500; letter-spacing: 0.00625rem; font-size: 1rem; line-height: 1.375rem; -webkit-box-orient: vertical; -webkit-line-clamp: 4; display: -webkit-box; margin: 0px; overflow: hidden;\">Sempre perto do consumidor: estrat\u00e9gias omnicanal que trouxeram grandes resultados<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\n    \n      card--related-content\n    \n    \" style=\"box-sizing: inherit;\"><\/p>\n<div class=\"card__image-container\" style=\"box-sizing: inherit; flex-shrink: 0; height: auto; margin: 0px; max-width: 10rem; min-width: 100%; width: 271.781px; position: relative;\"><picture class=\"picture-image js-component js-lazy-load-image card__image lazyload--loaded\" style=\"box-sizing: inherit; display: block; overflow: hidden; position: relative; transition: opacity 0.6s ease-out 0s; background-position: 50% center; background-size: cover; height: 153.547px; width: 271.781px; padding-bottom: 153.547px;\" data-image-type=\"wagtail\" data-url-original=\"https:\/\/storage.googleapis.com\/twg-content\/original_images\/twg_10years_of_insights_thumbnail.png\" data-fallback-img-path=\"\/_qs\/static\/img\/global\/video-unavailable-fallback.svg\" data-component-priority-import=\"\"><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insigh.2e16d0ba.fill-600x337.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insig.2e16d0ba.fill-1200x674.format-webp.webp 2x\" type=\"image\/webp\" data-srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insigh.2e16d0ba.fill-600x337.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insig.2e16d0ba.fill-1200x674.format-webp.webp 2x\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_thumbnail.2e16d0ba.fill-600x337.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_thumbnail.2e16d0ba.fill-1200x674.png 2x\" type=\"image\/png\" data-srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_thumbnail.2e16d0ba.fill-600x337.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_thumbnail.2e16d0ba.fill-1200x674.png 2x\" \/><img loading=\"lazy\" decoding=\"async\" style=\"box-sizing: inherit; border-style: none; height: 153.547px; left: 0px; object-fit: cover; object-position: center center; position: absolute; top: 0px; width: 271.781px;\" src=\"https:\/\/storage.googleapis.com\/twg-content\/original_images\/twg_10years_of_insights_thumbnail.png\" alt=\"\" width=\"1209\" height=\"680\" data-src=\"https:\/\/storage.googleapis.com\/twg-content\/original_images\/twg_10years_of_insights_thumbnail.png\" \/><\/picture><\/div>\n<div class=\"card__text\" style=\"box-sizing: inherit; max-width: none; width: 271.781px;\">\n<div class=\"card__body\" style=\"box-sizing: inherit; flex: 0 0 auto; padding: 1rem; width: 271.781px;\">\n<h3 class=\"card__title\" style=\"box-sizing: inherit; color: #000000; font-family: 'Google Sans', arial, sans-serif; font-weight: 500; letter-spacing: 0.00625rem; font-size: 1rem; line-height: 1.375rem; -webkit-box-orient: vertical; -webkit-line-clamp: 4; display: -webkit-box; margin: 0px; overflow: hidden;\">2012 a 2022: o que uma d\u00e9cada de insights nos ensinou<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<div class=\"page-header detail-header grid-parent  js-component js-tertiary-nav js-header-toolbar-trigger\" style=\"box-sizing: border-box; margin: 0px auto 3.5rem; max-width: 90rem; position: relative; width: 1366px; color: #3c4043; font-family: Roboto, sans-serif; font-size: 18px; letter-spacing: 0.11008px;\" data-article-data-url=\"\" data-download-url=\"\" data-share-modal-name=\"detail-header-share\" data-component-priority-import=\"\" data-location=\"nav_tertiary_modal\">\n<div class=\"grid-row\" style=\"box-sizing: border-box; column-gap: 1.25rem; display: grid; grid-template-columns: repeat(12, minmax(0.3125rem, 1fr)); margin-left: 2rem; margin-right: 2rem;\">\n<div class=\"detail-header__content\" style=\"box-sizing: inherit; grid-column-end: span 10; padding-top: 8.5rem;\">\n<div class=\"detail-header__collapse\" style=\"box-sizing: border-box; column-gap: 1.25rem; display: grid; grid-template-columns: repeat(10, minmax(0.3125rem, 1fr));\">\n<div class=\"detail-header__meta-container\" style=\"box-sizing: inherit; grid-column-end: span 8;\">\n<div class=\"detail-header__content-meta\" style=\"box-sizing: inherit; width: 861.344px;\">\n<h1>Think with Google de hoje te explica como tra\u00e7ar estrat\u00e9gias para o seu app deslanchar<\/h1>\n<h1 class=\"detail-header__title js-twg-navigation-header\" style=\"box-sizing: inherit; font-size: 2.5rem; margin: 0px 0px 1rem; color: #212121; font-family: 'Google Sans', arial, sans-serif; font-weight: 400; letter-spacing: -0.03125rem; line-height: 2.75rem;\">Por Ezio Jemma, Paula Dalmina<\/h1>\n<\/div>\n<div class=\"detail-header-meta bordered-content--bottom\" style=\"box-sizing: inherit; border-bottom: 0.0625rem solid #e0e0e0; display: flex; flex-direction: row; width: 861.344px; align-items: flex-start; justify-content: space-between;\">\n<div class=\"detail-header-meta__info\" style=\"box-sizing: inherit; align-items: flex-start; display: flex; flex-wrap: wrap; margin-bottom: 1.25rem; margin-left: 0px; width: 646px;\">\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[34],"tags":[],"class_list":["post-601","post","type-post","status-publish","format-standard","hentry","category-destaque"],"_links":{"self":[{"href":"https:\/\/cidadecult.com.br\/index.php?rest_route=\/wp\/v2\/posts\/601","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cidadecult.com.br\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cidadecult.com.br\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cidadecult.com.br\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/cidadecult.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=601"}],"version-history":[{"count":0,"href":"https:\/\/cidadecult.com.br\/index.php?rest_route=\/wp\/v2\/posts\/601\/revisions"}],"wp:attachment":[{"href":"https:\/\/cidadecult.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=601"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cidadecult.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=601"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cidadecult.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=601"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}