{"id":540,"date":"2022-10-31T16:25:28","date_gmt":"2022-10-31T19:25:28","guid":{"rendered":"https:\/\/cidadecult.com.br\/novo\/2012-a-2022-o-que-uma-decada-de-insights-nos-ensinou\/"},"modified":"2022-10-31T16:25:28","modified_gmt":"2022-10-31T19:25:28","slug":"2012-a-2022-o-que-uma-decada-de-insights-nos-ensinou","status":"publish","type":"post","link":"https:\/\/cidadecult.com.br\/?p=540","title":{"rendered":"2012 a 2022: o que uma d\u00e9cada de insights nos ensinou"},"content":{"rendered":"<div class=\"page-header detail-header grid-parent  js-component js-tertiary-nav js-header-toolbar-trigger\" style=\"box-sizing: border-box; margin: 0px auto 3.5rem; max-width: 90rem; position: relative; width: 1440px; color: #3c4043; font-family: Roboto, sans-serif; font-size: 18px; letter-spacing: 0.11008px;\" data-article-data-url=\"\" data-download-url=\"\" data-share-modal-name=\"detail-header-share\" data-component-priority-import=\"\" data-location=\"nav_tertiary_modal\">\n<div class=\"grid-row\" style=\"box-sizing: border-box; column-gap: 1.6875rem; display: grid; grid-template-columns: repeat(12, minmax(0.3125rem, 1fr)); margin-left: 5rem; margin-right: 5rem;\">\n<div class=\"detail-header__content\" style=\"box-sizing: inherit; grid-column-end: span 10; padding-top: 8.5rem;\">\n<div class=\"detail-header__collapse\" style=\"box-sizing: border-box; column-gap: 1.6875rem; display: grid; grid-template-columns: repeat(10, minmax(0.3125rem, 1fr));\">\n<div class=\"detail-header__meta-container\" style=\"box-sizing: inherit; grid-column-end: span 8;\">\n<div class=\"detail-header__content-meta\" style=\"box-sizing: inherit; width: 844.344px;\">\n<h1 class=\"detail-header__title js-twg-navigation-header\" style=\"box-sizing: inherit; font-size: 2.5rem; margin: 0px 0px 1rem; color: #212121; font-family: 'Google Sans', arial, sans-serif; font-weight: 400; letter-spacing: -0.03125rem; line-height: 2.75rem;\">Think with Google, por Natalie Zmuda<\/h1>\n<\/div>\n<div class=\"detail-header-meta bordered-content--bottom\" style=\"box-sizing: inherit; border-bottom: 0.0625rem solid #e0e0e0; display: flex; flex-direction: row; width: 844.344px; align-items: flex-start; justify-content: space-between;\">\n<div class=\"detail-header-meta__info\" style=\"box-sizing: inherit; align-items: flex-start; display: flex; flex-wrap: wrap; margin-bottom: 1.25rem; margin-left: 0px; width: 422.172px;\"><span class=\"detail-header-meta__separator\" style=\"box-sizing: inherit; font-family: 'Google Sans', arial, sans-serif; font-size: 0.875rem; letter-spacing: 0.00563rem; line-height: 1.25rem; margin: 0px 0.1875rem;\">\/<\/span><span class=\"detail-header-meta__date\" style=\"box-sizing: inherit; font-family: 'Google Sans', arial, sans-serif; font-size: 0.875rem; letter-spacing: 0.00563rem; line-height: 1.25rem;\">Outubro de 2022<\/span><\/div>\n<nav class=\"detail-header-meta__social\" style=\"box-sizing: inherit; display: flex; margin-bottom: 1.25rem;\">\n<div style=\"box-sizing: inherit;\"><button class=\"js-component js-modal-open detail-header-meta__social-cta\" style=\"box-sizing: inherit; font-style: inherit; font-variant: inherit; font-weight: 500; font-stretch: inherit; font-size: 0.875rem; line-height: 1.25rem; font-family: 'Google Sans', arial, sans-serif; margin: 0px 0px 0px 2rem; overflow: visible; appearance: button; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; cursor: pointer; padding: 0px; color: #1a73e8; display: flex; align-items: center; border: 0px initial initial;\" data-name=\"detail-header-share\" data-location=\"article_main_modal\" data-component-priority-import=\"\"><span class=\"visually-hidden\" style=\"box-sizing: inherit; clip: rect(0px, 0px, 0px, 0px); border: 0px; height: 0.0625rem; margin: -0.0625rem; overflow: hidden; padding: 0px; position: absolute; width: 0.0625rem;\">Compartilhar<\/span><span class=\"detail-header-meta__icon-label\" style=\"box-sizing: inherit; color: #3c4043; display: block;\">Compartilhar<\/span><\/button><\/p>\n<div class=\"modal js-component js-modal modal--hidden modal--share\" style=\"box-sizing: inherit; inset: 0px; opacity: 0; position: absolute; transition: opacity 0.2s cubic-bezier(0.4, 0, 0.2, 1) 0s, visibility 0.2s cubic-bezier(0.4, 0, 0.2, 1) 0s; z-index: 60; pointer-events: none; visibility: hidden;\" data-name=\"detail-header-share\" data-modifier=\"share\" data-component-priority-import=\"\">\u00a0<\/div>\n<\/div>\n<\/nav>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"anchor-links grid-parent js-component js-anchor-links anchor-links--non-touch anchor-links--scroll-up\" style=\"box-sizing: border-box; margin: 4rem auto; max-width: 90rem; width: 1440px; top: 9.75rem; transition: top 0.5s cubic-bezier(0.25, 0.8, 0.25, 1) 0s; z-index: 2; color: #3c4043; font-family: Roboto, sans-serif; font-size: 18px; letter-spacing: 0.11008px; position: sticky !important;\" data-content-type=\"Article\">\n<div class=\"grid-row\" style=\"box-sizing: border-box; column-gap: 1.6875rem; display: grid; grid-template-columns: repeat(12, minmax(0.3125rem, 1fr)); margin-left: 5rem; margin-right: 5rem;\">\n<div class=\"anchor-links__push\" style=\"box-sizing: inherit; grid-column-end: span 2;\">\u00a0<\/div>\n<div class=\"anchor-links__container\" style=\"box-sizing: inherit; display: flex; grid-column-end: span 8; justify-content: center;\">\n<nav class=\"anchor-links__wrapper\" style=\"box-sizing: inherit; display: inline-block; border-radius: 1.5625rem; box-shadow: rgba(54, 64, 67, 0.15) 0px 0.0625rem 0.1875rem 0.0625rem; max-width: 100%; overflow: hidden; padding: 0px 3.375rem; position: relative;\"><button class=\"anchor-links__nav anchor-links__nav--left\" style=\"box-sizing: inherit; font: inherit; margin: 0px 0.25rem 0px 0px; overflow: visible; appearance: none; background: none #ffffff; cursor: pointer; padding: 0px; align-items: center; color: #5f6368; display: flex; height: 2.875rem; justify-content: center; pointer-events: none; position: absolute; top: 24px; transform: translateY(-50%); transition: opacity 0.3s ease-in-out 0s, visibility 0.4s ease-in 0s; width: 2.875rem; z-index: 11; border-radius: 1.5625rem 0px 0px 1.5625rem; left: 0px; opacity: 0; visibility: hidden; outline: 0px !important; border: 0px initial initial;\" tabindex=\"-1\" title=\"Anterior\" type=\"button\"><\/button><\/p>\n<ul class=\"anchor-links__list\" style=\"box-sizing: inherit; display: flex; flex-wrap: nowrap; list-style: none; margin: 0px; overflow: visible; padding-inline-start: 0px; scroll-behavior: smooth; transition: transform 0.3s ease-in-out 0s; width: 654.969px; transform: translateX(0px);\">\n<li class=\"anchor-links__item \" style=\"box-sizing: inherit; display: inline-block; margin: 0.375rem 0px;\"><a class=\"anchor-links__button\" style=\"box-sizing: inherit; background-color: transparent; border: 0px; border-radius: 0.25rem; color: #5f6368; display: block; font-family: 'Google Sans', arial, sans-serif; font-size: 1rem; line-height: 1.5rem; padding: 0.375rem 0.75rem; transition: background-color 0.3s ease-in-out 0s, box-shadow 0.3s ease-in-out 0s; white-space: nowrap; outline: 0px !important;\" title=\"2012\" href=\"https:\/\/www.thinkwithgoogle.com\/intl\/pt-br\/coleccoes\/marketing-digital-insights-google\/?utm_medium=email&amp;utm_source=d-content-alert-visual&amp;utm_team=twg-br&amp;utm_campaign=twg-br-cava&amp;utm_content=cta-btn&amp;mkt_tok=MTcyLUdPUC04MTEAAAGHzb9so5Ih1qCAOu2TUC_7KBR1_W3QXC9PVdxdlEssis50w2TnCMlRH8KaeK-lPU4fMJzSZJyuFbwaePlWyu46mxB-GQSBdikKVZptroBX7ZXr#section_0\" data-slug=\"section_0\" data-jump-link-anchor=\"\"><span class=\"anchor-links__button-text--desktop\" style=\"box-sizing: inherit; display: inline;\">2012<\/span><\/a><\/li>\n<li class=\"anchor-links__item \" style=\"box-sizing: inherit; display: inline-block; margin: 0.375rem 0px;\"><a class=\"anchor-links__button\" style=\"box-sizing: inherit; background-color: transparent; border: 0px; border-radius: 0.25rem; color: #5f6368; display: block; font-family: 'Google Sans', arial, sans-serif; font-size: 1rem; line-height: 1.5rem; padding: 0.375rem 0.75rem; transition: background-color 0.3s ease-in-out 0s, box-shadow 0.3s ease-in-out 0s; white-space: nowrap; outline: 0px !important;\" title=\"2013\" href=\"https:\/\/www.thinkwithgoogle.com\/intl\/pt-br\/coleccoes\/marketing-digital-insights-google\/?utm_medium=email&amp;utm_source=d-content-alert-visual&amp;utm_team=twg-br&amp;utm_campaign=twg-br-cava&amp;utm_content=cta-btn&amp;mkt_tok=MTcyLUdPUC04MTEAAAGHzb9so5Ih1qCAOu2TUC_7KBR1_W3QXC9PVdxdlEssis50w2TnCMlRH8KaeK-lPU4fMJzSZJyuFbwaePlWyu46mxB-GQSBdikKVZptroBX7ZXr#section_1\" data-slug=\"section_1\" data-jump-link-anchor=\"\"><span class=\"anchor-links__button-text--desktop\" style=\"box-sizing: inherit; display: inline;\">2013<\/span><\/a><\/li>\n<li class=\"anchor-links__item \" style=\"box-sizing: inherit; display: inline-block; margin: 0.375rem 0px;\"><a class=\"anchor-links__button\" style=\"box-sizing: inherit; background-color: transparent; border: 0px; border-radius: 0.25rem; color: #5f6368; display: block; font-family: 'Google Sans', arial, sans-serif; font-size: 1rem; line-height: 1.5rem; padding: 0.375rem 0.75rem; transition: background-color 0.3s ease-in-out 0s, box-shadow 0.3s ease-in-out 0s; white-space: nowrap; outline: 0px !important;\" title=\"2014\" href=\"https:\/\/www.thinkwithgoogle.com\/intl\/pt-br\/coleccoes\/marketing-digital-insights-google\/?utm_medium=email&amp;utm_source=d-content-alert-visual&amp;utm_team=twg-br&amp;utm_campaign=twg-br-cava&amp;utm_content=cta-btn&amp;mkt_tok=MTcyLUdPUC04MTEAAAGHzb9so5Ih1qCAOu2TUC_7KBR1_W3QXC9PVdxdlEssis50w2TnCMlRH8KaeK-lPU4fMJzSZJyuFbwaePlWyu46mxB-GQSBdikKVZptroBX7ZXr#section_2\" data-slug=\"section_2\" data-jump-link-anchor=\"\"><span class=\"anchor-links__button-text--desktop\" style=\"box-sizing: inherit; display: inline;\">2014<\/span><\/a><\/li>\n<li class=\"anchor-links__item \" style=\"box-sizing: inherit; display: inline-block; margin: 0.375rem 0px;\"><a class=\"anchor-links__button\" style=\"box-sizing: inherit; background-color: transparent; border: 0px; border-radius: 0.25rem; color: #5f6368; display: block; font-family: 'Google Sans', arial, sans-serif; font-size: 1rem; line-height: 1.5rem; padding: 0.375rem 0.75rem; transition: background-color 0.3s ease-in-out 0s, box-shadow 0.3s ease-in-out 0s; white-space: nowrap; outline: 0px !important;\" title=\"2015\" href=\"https:\/\/www.thinkwithgoogle.com\/intl\/pt-br\/coleccoes\/marketing-digital-insights-google\/?utm_medium=email&amp;utm_source=d-content-alert-visual&amp;utm_team=twg-br&amp;utm_campaign=twg-br-cava&amp;utm_content=cta-btn&amp;mkt_tok=MTcyLUdPUC04MTEAAAGHzb9so5Ih1qCAOu2TUC_7KBR1_W3QXC9PVdxdlEssis50w2TnCMlRH8KaeK-lPU4fMJzSZJyuFbwaePlWyu46mxB-GQSBdikKVZptroBX7ZXr#section_3\" data-slug=\"section_3\" data-jump-link-anchor=\"\"><span class=\"anchor-links__button-text--desktop\" style=\"box-sizing: inherit; display: inline;\">2015<\/span><\/a><\/li>\n<li class=\"anchor-links__item \" style=\"box-sizing: inherit; display: inline-block; margin: 0.375rem 0px;\"><a class=\"anchor-links__button\" style=\"box-sizing: inherit; background-color: transparent; border: 0px; border-radius: 0.25rem; color: #5f6368; display: block; font-family: 'Google Sans', arial, sans-serif; font-size: 1rem; line-height: 1.5rem; padding: 0.375rem 0.75rem; transition: background-color 0.3s ease-in-out 0s, box-shadow 0.3s ease-in-out 0s; white-space: nowrap; outline: 0px !important;\" title=\"2016\" href=\"https:\/\/www.thinkwithgoogle.com\/intl\/pt-br\/coleccoes\/marketing-digital-insights-google\/?utm_medium=email&amp;utm_source=d-content-alert-visual&amp;utm_team=twg-br&amp;utm_campaign=twg-br-cava&amp;utm_content=cta-btn&amp;mkt_tok=MTcyLUdPUC04MTEAAAGHzb9so5Ih1qCAOu2TUC_7KBR1_W3QXC9PVdxdlEssis50w2TnCMlRH8KaeK-lPU4fMJzSZJyuFbwaePlWyu46mxB-GQSBdikKVZptroBX7ZXr#section_4\" data-slug=\"section_4\" data-jump-link-anchor=\"\"><span class=\"anchor-links__button-text--desktop\" style=\"box-sizing: inherit; display: inline;\">2016<\/span><\/a><\/li>\n<li class=\"anchor-links__item \" style=\"box-sizing: inherit; display: inline-block; margin: 0.375rem 0px;\"><a class=\"anchor-links__button\" style=\"box-sizing: inherit; background-color: transparent; border: 0px; border-radius: 0.25rem; color: #5f6368; display: block; font-family: 'Google Sans', arial, sans-serif; font-size: 1rem; line-height: 1.5rem; padding: 0.375rem 0.75rem; transition: background-color 0.3s ease-in-out 0s, box-shadow 0.3s ease-in-out 0s; white-space: nowrap; outline: 0px !important;\" title=\"2017\" href=\"https:\/\/www.thinkwithgoogle.com\/intl\/pt-br\/coleccoes\/marketing-digital-insights-google\/?utm_medium=email&amp;utm_source=d-content-alert-visual&amp;utm_team=twg-br&amp;utm_campaign=twg-br-cava&amp;utm_content=cta-btn&amp;mkt_tok=MTcyLUdPUC04MTEAAAGHzb9so5Ih1qCAOu2TUC_7KBR1_W3QXC9PVdxdlEssis50w2TnCMlRH8KaeK-lPU4fMJzSZJyuFbwaePlWyu46mxB-GQSBdikKVZptroBX7ZXr#section_5\" data-slug=\"section_5\" data-jump-link-anchor=\"\"><span class=\"anchor-links__button-text--desktop\" style=\"box-sizing: inherit; display: inline;\">2017<\/span><\/a><\/li>\n<li class=\"anchor-links__item \" style=\"box-sizing: inherit; display: inline-block; margin: 0.375rem 0px;\"><a class=\"anchor-links__button\" style=\"box-sizing: inherit; background-color: transparent; border: 0px; border-radius: 0.25rem; color: #5f6368; display: block; font-family: 'Google Sans', arial, sans-serif; font-size: 1rem; line-height: 1.5rem; padding: 0.375rem 0.75rem; transition: background-color 0.3s ease-in-out 0s, box-shadow 0.3s ease-in-out 0s; white-space: nowrap; outline: 0px !important;\" title=\"2018\" href=\"https:\/\/www.thinkwithgoogle.com\/intl\/pt-br\/coleccoes\/marketing-digital-insights-google\/?utm_medium=email&amp;utm_source=d-content-alert-visual&amp;utm_team=twg-br&amp;utm_campaign=twg-br-cava&amp;utm_content=cta-btn&amp;mkt_tok=MTcyLUdPUC04MTEAAAGHzb9so5Ih1qCAOu2TUC_7KBR1_W3QXC9PVdxdlEssis50w2TnCMlRH8KaeK-lPU4fMJzSZJyuFbwaePlWyu46mxB-GQSBdikKVZptroBX7ZXr#section_6\" data-slug=\"section_6\" data-jump-link-anchor=\"\"><span class=\"anchor-links__button-text--desktop\" style=\"box-sizing: inherit; display: inline;\">2018<\/span><\/a><\/li>\n<li class=\"anchor-links__item \" style=\"box-sizing: inherit; display: inline-block; margin: 0.375rem 0px;\"><a class=\"anchor-links__button\" style=\"box-sizing: inherit; background-color: transparent; border: 0px; border-radius: 0.25rem; color: #5f6368; display: block; font-family: 'Google Sans', arial, sans-serif; font-size: 1rem; line-height: 1.5rem; padding: 0.375rem 0.75rem; transition: background-color 0.3s ease-in-out 0s, box-shadow 0.3s ease-in-out 0s; white-space: nowrap; outline: 0px !important;\" title=\"2019\" href=\"https:\/\/www.thinkwithgoogle.com\/intl\/pt-br\/coleccoes\/marketing-digital-insights-google\/?utm_medium=email&amp;utm_source=d-content-alert-visual&amp;utm_team=twg-br&amp;utm_campaign=twg-br-cava&amp;utm_content=cta-btn&amp;mkt_tok=MTcyLUdPUC04MTEAAAGHzb9so5Ih1qCAOu2TUC_7KBR1_W3QXC9PVdxdlEssis50w2TnCMlRH8KaeK-lPU4fMJzSZJyuFbwaePlWyu46mxB-GQSBdikKVZptroBX7ZXr#section_7\" data-slug=\"section_7\" data-jump-link-anchor=\"\"><span class=\"anchor-links__button-text--desktop\" style=\"box-sizing: inherit; display: inline;\">2019<\/span><\/a><\/li>\n<li class=\"anchor-links__item \" style=\"box-sizing: inherit; display: inline-block; margin: 0.375rem 0px;\"><a class=\"anchor-links__button\" style=\"box-sizing: inherit; background-color: transparent; border: 0px; border-radius: 0.25rem; color: #5f6368; display: block; font-family: 'Google Sans', arial, sans-serif; font-size: 1rem; line-height: 1.5rem; padding: 0.375rem 0.75rem; transition: background-color 0.3s ease-in-out 0s, box-shadow 0.3s ease-in-out 0s; white-space: nowrap; outline: 0px !important;\" title=\"2020\" href=\"https:\/\/www.thinkwithgoogle.com\/intl\/pt-br\/coleccoes\/marketing-digital-insights-google\/?utm_medium=email&amp;utm_source=d-content-alert-visual&amp;utm_team=twg-br&amp;utm_campaign=twg-br-cava&amp;utm_content=cta-btn&amp;mkt_tok=MTcyLUdPUC04MTEAAAGHzb9so5Ih1qCAOu2TUC_7KBR1_W3QXC9PVdxdlEssis50w2TnCMlRH8KaeK-lPU4fMJzSZJyuFbwaePlWyu46mxB-GQSBdikKVZptroBX7ZXr#section_8\" data-slug=\"section_8\" data-jump-link-anchor=\"\"><span class=\"anchor-links__button-text--desktop\" style=\"box-sizing: inherit; display: inline;\">2020<\/span><\/a><\/li>\n<li class=\"anchor-links__item \" style=\"box-sizing: inherit; display: inline-block; margin: 0.375rem 0px;\"><a class=\"anchor-links__button\" style=\"box-sizing: inherit; background-color: transparent; border: 0px; border-radius: 0.25rem; color: #5f6368; display: block; font-family: 'Google Sans', arial, sans-serif; font-size: 1rem; line-height: 1.5rem; padding: 0.375rem 0.75rem; transition: background-color 0.3s ease-in-out 0s, box-shadow 0.3s ease-in-out 0s; white-space: nowrap; outline: 0px !important;\" title=\"2021\" href=\"https:\/\/www.thinkwithgoogle.com\/intl\/pt-br\/coleccoes\/marketing-digital-insights-google\/?utm_medium=email&amp;utm_source=d-content-alert-visual&amp;utm_team=twg-br&amp;utm_campaign=twg-br-cava&amp;utm_content=cta-btn&amp;mkt_tok=MTcyLUdPUC04MTEAAAGHzb9so5Ih1qCAOu2TUC_7KBR1_W3QXC9PVdxdlEssis50w2TnCMlRH8KaeK-lPU4fMJzSZJyuFbwaePlWyu46mxB-GQSBdikKVZptroBX7ZXr#section_9\" data-slug=\"section_9\" data-jump-link-anchor=\"\"><span class=\"anchor-links__button-text--desktop\" style=\"box-sizing: inherit; display: inline;\">2021<\/span><\/a><\/li>\n<li class=\"anchor-links__item anchor-links__item--last\" style=\"box-sizing: inherit; display: inline-block; margin: 0.375rem 0px; padding-right: 0px;\"><a class=\"anchor-links__button anchor-links__button--is-active\" style=\"box-sizing: inherit; background-color: transparent; border: 0px; border-radius: 0.25rem; display: block; font-family: 'Google Sans', arial, sans-serif; font-size: 1rem; line-height: 1.5rem; padding: 0.375rem 0.75rem; transition: background-color 0.3s ease-in-out 0s, box-shadow 0.3s ease-in-out 0s; white-space: nowrap; outline: 0px !important; color: #212121 !important;\" title=\"2022\" href=\"https:\/\/www.thinkwithgoogle.com\/intl\/pt-br\/coleccoes\/marketing-digital-insights-google\/?utm_medium=email&amp;utm_source=d-content-alert-visual&amp;utm_team=twg-br&amp;utm_campaign=twg-br-cava&amp;utm_content=cta-btn&amp;mkt_tok=MTcyLUdPUC04MTEAAAGHzb9so5Ih1qCAOu2TUC_7KBR1_W3QXC9PVdxdlEssis50w2TnCMlRH8KaeK-lPU4fMJzSZJyuFbwaePlWyu46mxB-GQSBdikKVZptroBX7ZXr#section_10\" data-slug=\"section_10\" data-jump-link-anchor=\"\"><span class=\"anchor-links__button-text--desktop\" style=\"box-sizing: inherit; display: inline;\">2022<\/span><\/a><\/li>\n<\/ul>\n<p><button class=\"anchor-links__nav anchor-links__nav--right\" style=\"box-sizing: inherit; font: inherit; margin: 0px 0px 0px 0.25rem; overflow: visible; appearance: none; background: none #ffffff; cursor: pointer; padding: 0px; align-items: center; color: #5f6368; display: flex; height: 2.875rem; justify-content: center; pointer-events: none; position: absolute; top: 24px; transform: translateY(-50%); transition: opacity 0.3s ease-in-out 0s, visibility 0.4s ease-in 0s; width: 2.875rem; z-index: 11; border-radius: 0px 1.5625rem 1.5625rem 0px; right: 0px; opacity: 0; visibility: hidden; outline: 0px !important; border: 0px initial initial;\" tabindex=\"-1\" title=\"Pr\u00f3xima\" type=\"button\"><\/button><\/nav>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"detail-page-container\n      \n      \" style=\"box-sizing: inherit; display: contents; color: #3c4043; font-family: Roboto, sans-serif; font-size: 18px; letter-spacing: 0.11008px;\"><\/p>\n<div class=\"page-content grid-parent js-toolbar-progress-indicator\n         page-content--detail\n         js-related-content-drawer-trigger\n        \" style=\"box-sizing: border-box; margin: 0px auto; max-width: 90rem; position: relative; width: 1440px; padding-bottom: 0px;\"><\/p>\n<div class=\"page-section\" style=\"box-sizing: inherit; padding-bottom: 4rem; padding-top: 0px;\">\n<div class=\"inline-image grid-row grid-row--full-bleed-sm inline-image--no-border\" style=\"box-sizing: border-box; column-gap: 1.6875rem; display: grid; grid-template-columns: repeat(12, minmax(0.3125rem, 1fr)); margin-left: 5rem; margin-right: 5rem; margin-bottom: 1.875rem; border: 0px;\">\n<div class=\"detail__push\" style=\"box-sizing: inherit; grid-column-end: span 2;\">\u00a0<\/div>\n<picture class=\"picture-image  inline-image__src grid-centered-columns\" style=\"box-sizing: inherit; display: block; overflow: hidden; position: relative; grid-column-end: span 7; height: auto; object-fit: cover; width: 735.422px; transition: opacity 0.6s ease-out 0s;\" data-component-priority-import=\"\"><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic1.width-300.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic1.width-600.format-webp.webp 2x\" type=\"image\/webp\" media=\"(max-width: 360px)\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic1.width-600.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic1.width-1200.format-webp.webp 2x\" type=\"image\/webp\" media=\"(min-width: 361px) and (max-width: 599px)\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic1.width-800.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic1.width-1600.format-webp.webp 2x\" type=\"image\/webp\" media=\"(min-width: 768px) and (max-width: 1023px)\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic1.width-600.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic1.width-1200.format-webp.webp 2x\" type=\"image\/webp\" media=\"(min-width: 600px) and (max-width: 767px)\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic1.width-800.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic1.width-1600.format-webp.webp 2x\" type=\"image\/webp\" media=\"(min-width: 1024px) and (max-width: 1440px)\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic1.width-800.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic1.width-1600.format-webp.webp 2x\" type=\"image\/webp\" media=\"(min-width: 1441px)\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic1.width-300.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic1.width-600.png 2x\" media=\"(max-width: 360px)\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic1.width-600.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic1.width-1200.png 2x\" media=\"(min-width: 361px) and (max-width: 599px)\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic1.width-800.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic1.width-1600.png 2x\" media=\"(min-width: 768px) and (max-width: 1023px)\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic1.width-600.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic1.width-1200.png 2x\" media=\"(min-width: 600px) and (max-width: 767px)\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic1.width-800.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic1.width-1600.png 2x\" media=\"(min-width: 1024px) and (max-width: 1440px)\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic1.width-800.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic1.width-1600.png 2x\" media=\"(min-width: 1441px)\" \/><img loading=\"lazy\" decoding=\"async\" style=\"box-sizing: inherit; border-style: none; height: 412.75px; left: 0px; object-fit: cover; object-position: center center; position: unset; top: 0px; width: 735.422px; display: block;\" src=\"https:\/\/storage.googleapis.com\/twg-content\/original_images\/twg_10years_of_insights_graphic1.png\" alt=\"\u00c0 esquerda uma mulher est\u00e1 em p\u00e9 um bloco com um cachorro, com um celular na m\u00e3o. No centro, um homem est\u00e1 sentado numa escultura com o n\u00famero 10, usando um notebook. \u00c0 direita, em outro bloco, uma mulher est\u00e1 sentada usando um mobile.\" width=\"1209\" height=\"680\" \/><\/picture><\/div>\n<div class=\"detail__text grid-row\" style=\"box-sizing: border-box; column-gap: 1.6875rem; display: grid; grid-template-columns: repeat(12, minmax(0.3125rem, 1fr)); margin-left: 5rem; margin-right: 5rem;\">\n<div class=\"detail__push\" style=\"box-sizing: inherit; grid-column-end: span 2;\">\u00a0<\/div>\n<div class=\"rich-text\" style=\"box-sizing: inherit; grid-column-end: span 7;\">\n<p style=\"box-sizing: inherit; margin: 0px 0px 1.875rem;\" data-block-key=\"sw2a6\">O ano \u00e9 2012. Voc\u00ea e um n\u00famero recorde de 8 milh\u00f5es de pessoas est\u00e3o assistindo, ao vivo, a como\u00a0<a style=\"box-sizing: inherit; background-color: transparent; outline: none; text-decoration-line: underline; color: #1a73e8;\" href=\"https:\/\/www.youtube.com\/watch?v=FHtvDA0W34I\" target=\"_blank\" rel=\"noopener noreferrer\"><u style=\"box-sizing: inherit;\">o paraquedista supers\u00f4nico Felix Baumgartner<\/u><\/a>\u00a0quebra a barreira do som com sua queda livre de uma altura de mais de 39 quil\u00f4metros em dire\u00e7\u00e3o \u00e0 Terra. Em outra aba,\u00a0<a style=\"box-sizing: inherit; background-color: transparent; outline: none; text-decoration-line: underline; color: #1a73e8;\" href=\"https:\/\/www.youtube.com\/watch?v=9bZkp7q19f0&amp;ab_channel=officialpsy\" target=\"_blank\" rel=\"noopener noreferrer\"><u style=\"box-sizing: inherit;\">Gangnam Style<\/u><\/a>, do coreano Psy, toca pela en\u00e9sima vez, e em alguns meses se tornar\u00e1 o primeiro v\u00eddeo do YouTube a atingir 1 bilh\u00e3o de visualiza\u00e7\u00f5es. Voc\u00ea est\u00e1 consumindo esses conte\u00fados, \u00e9 claro, no seu desktop, dispositivo que ainda representa cerca de\u00a0<a style=\"box-sizing: inherit; background-color: transparent; outline: none; text-decoration-line: underline; color: #1a73e8;\" href=\"https:\/\/gs.statcounter.com\/platform-market-share\/desktop-mobile-tablet\/worldwide\/#monthly-201201-201212\" target=\"_blank\" rel=\"noopener noreferrer\"><u style=\"box-sizing: inherit;\">85% do tr\u00e1fego<\/u><\/a>\u00a0global de Internet.<\/p>\n<p style=\"box-sizing: inherit; margin: 0px 0px 1.875rem;\" data-block-key=\"ecd8b\">Ainda em 2012, o\u00a0<a style=\"box-sizing: inherit; background-color: transparent; outline: none; text-decoration-line: underline; color: #1a73e8;\" href=\"https:\/\/www.thinkwithgoogle.com\/intl\/pt-br\/\"><u style=\"box-sizing: inherit;\">Think with Google<\/u><\/a>\u00a0foi lan\u00e7ado nos Estados Unidos com um simples objetivo: fornecer aos profissionais de marketing insights sobre tend\u00eancias comportamentais e culturais com base nos dados do Google. No Brasil, a plataforma ganhou sua vers\u00e3o um ano depois, em 2013, e desde ent\u00e3o compartilha poderosos dados e insights para o mercado de marketing nacional.<\/p>\n<p style=\"box-sizing: inherit; margin: 0px 0px 1.875rem;\" data-block-key=\"53hmv\">De l\u00e1 para c\u00e1, muita coisa mudou. Por exemplo, h\u00e1 uma grande chance de voc\u00ea estar lendo este artigo em um celular, j\u00e1 que o conte\u00fado mobile representa quase\u00a0<a style=\"box-sizing: inherit; background-color: transparent; outline: none; text-decoration-line: underline; color: #1a73e8;\" href=\"https:\/\/www.statista.com\/statistics\/277125\/share-of-website-traffic-coming-from-mobile-devices\/#:~:text=Mobile%20accounts%20for%20approximately%20half,permanently%20surpassing%20it%20in%202020.\" target=\"_blank\" rel=\"noopener noreferrer\"><u style=\"box-sizing: inherit;\">60% do tr\u00e1fego global da web agora<\/u><\/a>. Nesse tempo, o Think with Google mapeou a evolu\u00e7\u00e3o do comportamento do consumidor com o surgimento de novas tecnologias digitais \u2014 desde a cria\u00e7\u00e3o de aplicativos at\u00e9 a crescente ades\u00e3o \u00e0s pesquisas por voz.<\/p>\n<p style=\"box-sizing: inherit; margin: 0px 0px 1.875rem;\" data-block-key=\"f0o1m\">Para mapear nossa primeira d\u00e9cada de exist\u00eancia, listamos aqui 10 insights dos mais relevantes, que contam a hist\u00f3ria dessa evolu\u00e7\u00e3o.<\/p>\n<\/div>\n<\/div>\n<div class=\"grid-row\" style=\"box-sizing: border-box; column-gap: 1.6875rem; display: grid; grid-template-columns: repeat(12, minmax(0.3125rem, 1fr)); margin-left: 5rem; margin-right: 5rem;\">\n<div class=\"detail__push\" style=\"box-sizing: inherit; grid-column-end: span 2;\">\u00a0<\/div>\n<div class=\"grid-centered-columns\" style=\"box-sizing: inherit; grid-column-end: span 7;\">\n<hr class=\"horizontal-rule\" \/><\/div>\n<\/div>\n<div id=\"section_0\" class=\"anchor-links-block\" style=\"box-sizing: inherit;\" tabindex=\"0\">\n<div class=\"detail__text grid-row\" style=\"box-sizing: border-box; column-gap: 1.6875rem; display: grid; grid-template-columns: repeat(12, minmax(0.3125rem, 1fr)); margin-left: 5rem; margin-right: 5rem;\">\n<div class=\"detail__push\" style=\"box-sizing: inherit; grid-column-end: span 2;\">\u00a0<\/div>\n<div class=\"rich-text\" style=\"box-sizing: inherit; grid-column-end: span 7;\">\n<h2 style=\"box-sizing: inherit; color: #212121; font-family: 'Google Sans', arial, sans-serif; letter-spacing: 0px; font-size: 1.75rem; line-height: 2.25rem; margin-bottom: 2rem; margin-top: 0px;\" data-block-key=\"jp75v\">2012: da TV para o v\u00eddeo online<\/h2>\n<p style=\"box-sizing: inherit; margin: 0px 0px 1.875rem;\" data-block-key=\"fafhq\">A cerim\u00f4nia de abertura dos Jogos Ol\u00edmpicos de 2012, realizada em Londres, atraiu uma audi\u00eancia global na TV de 900 milh\u00f5es de pessoas. Quando os Jogos terminaram, a\u00a0<a style=\"box-sizing: inherit; background-color: transparent; outline: none; text-decoration-line: underline; color: #1a73e8;\" href=\"https:\/\/nbcsportsgrouppressbox.com\/2012\/08\/14\/ondon-olympics-on-nbc-is-most-watched-television-event-in-u-s-history\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u style=\"box-sizing: inherit;\">NBC declarou o evento<\/u><\/a>\u00a0como o mais assistido da hist\u00f3ria da televis\u00e3o dos Estados Unidos. Uma importante mudan\u00e7a de comportamento j\u00e1 estava em andamento: conforme o acesso \u00e0 banda larga aumentava, mais pessoas estavam abandonando os programas de TV e indo para o online.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"inline-image grid-row grid-row--full-bleed-sm\" style=\"box-sizing: border-box; column-gap: 1.6875rem; display: grid; grid-template-columns: repeat(12, minmax(0.3125rem, 1fr)); margin-left: 5rem; margin-right: 5rem; margin-bottom: 1.875rem;\">\n<div class=\"detail__push\" style=\"box-sizing: inherit; grid-column-end: span 2;\">\u00a0<\/div>\n<div class=\"inline-image__wrapper grid-centered-columns \" style=\"box-sizing: inherit; grid-column-end: span 7; display: flex; flex-direction: column;\">\n<div class=\"\" style=\"box-sizing: inherit;\"><picture class=\"picture-image js-component js-lazy-load-image inline-image__src lazyload--loaded\" style=\"box-sizing: inherit; display: block; overflow: hidden; position: relative; transition: opacity 0.6s ease-out 0s; height: auto; object-fit: cover; width: 735.422px;\" data-component-priority-import=\"\"><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic2.width-300.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic2.width-600.format-webp.webp 2x\" type=\"image\/webp\" media=\"(max-width: 360px)\" data-srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic2.width-300.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic2.width-600.format-webp.webp 2x\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic2.width-600.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic2.width-1200.format-webp.webp 2x\" type=\"image\/webp\" media=\"(min-width: 361px) and (max-width: 599px)\" data-srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic2.width-600.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic2.width-1200.format-webp.webp 2x\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic2.width-800.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic2.width-1600.format-webp.webp 2x\" type=\"image\/webp\" media=\"(min-width: 768px) and (max-width: 1023px)\" data-srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic2.width-800.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic2.width-1600.format-webp.webp 2x\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic2.width-600.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic2.width-1200.format-webp.webp 2x\" type=\"image\/webp\" media=\"(min-width: 600px) and (max-width: 767px)\" data-srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic2.width-600.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic2.width-1200.format-webp.webp 2x\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic2.width-800.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic2.width-1600.format-webp.webp 2x\" type=\"image\/webp\" media=\"(min-width: 1024px) and (max-width: 1440px)\" data-srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic2.width-800.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic2.width-1600.format-webp.webp 2x\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic2.width-800.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic2.width-1600.format-webp.webp 2x\" type=\"image\/webp\" media=\"(min-width: 1441px)\" data-srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic2.width-800.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic2.width-1600.format-webp.webp 2x\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic2.width-300.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic2.width-600.png 2x\" media=\"(max-width: 360px)\" data-srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic2.width-300.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic2.width-600.png 2x\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic2.width-600.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic2.width-1200.png 2x\" media=\"(min-width: 361px) and (max-width: 599px)\" data-srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic2.width-600.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic2.width-1200.png 2x\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic2.width-800.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic2.width-1600.png 2x\" media=\"(min-width: 768px) and (max-width: 1023px)\" data-srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic2.width-800.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic2.width-1600.png 2x\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic2.width-600.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic2.width-1200.png 2x\" media=\"(min-width: 600px) and (max-width: 767px)\" data-srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic2.width-600.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic2.width-1200.png 2x\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic2.width-800.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic2.width-1600.png 2x\" media=\"(min-width: 1024px) and (max-width: 1440px)\" data-srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic2.width-800.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic2.width-1600.png 2x\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic2.width-800.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic2.width-1600.png 2x\" media=\"(min-width: 1441px)\" data-srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic2.width-800.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic2.width-1600.png 2x\" \/><img loading=\"lazy\" decoding=\"async\" style=\"box-sizing: inherit; border-style: none; height: 229.812px; left: 0px; object-fit: cover; object-position: center center; position: unset; top: 0px; width: 735.422px; display: block;\" src=\"https:\/\/storage.googleapis.com\/twg-content\/original_images\/twg_10years_of_insights_graphic2.png\" alt=\"44% dos jovens de 13 a 24 anos passaram mais tempo assistindo a v\u00eddeos online do que \u00e0 TV em 2012. \u00cdcone de um homem sentado em uma aba usando notebook e \u00edcone de play.\" width=\"1600\" height=\"500\" data-src=\"https:\/\/storage.googleapis.com\/twg-content\/original_images\/twg_10years_of_insights_graphic2.png\" \/><\/picture><\/div>\n<div class=\"inline-image-footer\" style=\"box-sizing: inherit; background: #f5f5f5; border-radius: 0px 0px 0.5rem 0.5rem; display: flex; flex-direction: row; padding: 1rem 1.5rem 1.25rem; width: 735.422px; justify-content: space-between;\">\n<div class=\"inline-image-footer__data\" style=\"box-sizing: inherit; margin-bottom: 0px; width: 426.188px; flex-basis: 62%; max-width: 62%;\">\n<h2 class=\"inline-image-footer__logo\" style=\"box-sizing: inherit; color: #3c4043; font-family: 'Google Sans', arial, sans-serif; letter-spacing: 0.00563rem; font-size: 0.875rem; line-height: 1.25rem; margin: 0px 0px 0.3125rem;\">Think with Google<\/h2>\n<p class=\"inline-image-footer__text\" style=\"box-sizing: inherit; font-size: 0.75rem; letter-spacing: 0.01875rem; line-height: 1rem; margin: 0px; padding-right: 1.875rem;\">Fonte: Ipsos\/Google, 2012 Teens and Twenty-Somethings research study, 2012.<\/p>\n<\/div>\n<div class=\"inline-image-footer__action-group\" style=\"box-sizing: inherit; text-align: right; flex-basis: 5rem; flex-direction: row;\"><button class=\"js-component js-modal-open inline-image-footer__action\" style=\"box-sizing: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: 0.875rem; line-height: inherit; font-family: inherit; margin: 0px 0px 0px 0.75rem; overflow: visible; appearance: none; background-image: none; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; cursor: pointer; padding: 0px; color: #3c4043; vertical-align: top; border: 0px initial initial;\" type=\"button\" data-name=\"share-inline-image-5\" data-component-priority-import=\"\"><span class=\"visually-hidden\" style=\"box-sizing: inherit; clip: rect(0px, 0px, 0px, 0px); border: 0px; height: 0.0625rem; margin: -0.0625rem; overflow: hidden; padding: 0px; position: absolute; width: 0.0625rem;\">Compartilhar<\/span><\/button><\/p>\n<div class=\"modal js-component js-modal modal--hidden modal--share\" style=\"box-sizing: inherit; inset: 0px; opacity: 0; position: absolute; transition: opacity 0.2s cubic-bezier(0.4, 0, 0.2, 1) 0s, visibility 0.2s cubic-bezier(0.4, 0, 0.2, 1) 0s; z-index: 60; pointer-events: none; visibility: hidden;\" data-name=\"share-inline-image-5\" data-modifier=\"share\" data-component-priority-import=\"\">\u00a0<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"detail__text grid-row\" style=\"box-sizing: border-box; column-gap: 1.6875rem; display: grid; grid-template-columns: repeat(12, minmax(0.3125rem, 1fr)); margin-left: 5rem; margin-right: 5rem;\">\n<div class=\"detail__push\" style=\"box-sizing: inherit; grid-column-end: span 2;\">\u00a0<\/div>\n<div class=\"rich-text\" style=\"box-sizing: inherit; grid-column-end: span 7;\">\n<p style=\"box-sizing: inherit; margin: 0px 0px 1.875rem;\" data-block-key=\"vn73l\">Em um estudo do Think with Google, 31% dos adultos de 18 a 49 anos disseram que\u00a0<a style=\"box-sizing: inherit; background-color: transparent; outline: none; text-decoration-line: underline; color: #1a73e8;\" href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/video\/light-tv-viewers-2012\/\"><u style=\"box-sizing: inherit;\">assistiam \u00e0 TV menos de duas horas por dia<\/u><\/a>, enquanto 44% dos jovens de 13 a 24 anos passavam\u00a0<a style=\"box-sizing: inherit; background-color: transparent; outline: none; text-decoration-line: underline; color: #1a73e8;\" href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/consumer-trends\/the-media-habits-of-teens-and-young-adults\/\"><u style=\"box-sizing: inherit;\">mais tempo assistindo a v\u00eddeos online do que \u00e0 TV<\/u><\/a>.<\/p>\n<\/div>\n<\/div>\n<div class=\"grid-row\" style=\"box-sizing: border-box; column-gap: 1.6875rem; display: grid; grid-template-columns: repeat(12, minmax(0.3125rem, 1fr)); margin-left: 5rem; margin-right: 5rem;\">\n<div class=\"detail__push\" style=\"box-sizing: inherit; grid-column-end: span 2;\">\u00a0<\/div>\n<div class=\"grid-centered-columns\" style=\"box-sizing: inherit; grid-column-end: span 7;\">\n<hr class=\"horizontal-rule\" \/><\/div>\n<\/div>\n<div id=\"section_1\" class=\"anchor-links-block\" style=\"box-sizing: inherit;\" tabindex=\"0\">\n<div class=\"detail__text grid-row\" style=\"box-sizing: border-box; column-gap: 1.6875rem; display: grid; grid-template-columns: repeat(12, minmax(0.3125rem, 1fr)); margin-left: 5rem; margin-right: 5rem;\">\n<div class=\"detail__push\" style=\"box-sizing: inherit; grid-column-end: span 2;\">\u00a0<\/div>\n<div class=\"rich-text\" style=\"box-sizing: inherit; grid-column-end: span 7;\">\n<h2 style=\"box-sizing: inherit; color: #212121; font-family: 'Google Sans', arial, sans-serif; letter-spacing: 0px; font-size: 1.75rem; line-height: 2.25rem; margin-bottom: 2rem; margin-top: 0px;\" data-block-key=\"ww75y\">2013: a confian\u00e7a na Busca para quest\u00f5es pr\u00e1ticas e existenciais da vida<\/h2>\n<p style=\"box-sizing: inherit; margin: 0px 0px 1.875rem;\" data-block-key=\"3n937\">Mesmo uma d\u00e9cada atr\u00e1s, 100 bilh\u00f5es de pesquisas ocorriam no Google todos os meses. Naquela \u00e9poca, t\u00ednhamos uma boa ideia do que as pessoas estavam fazendo quando pesquisavam, al\u00e9m de onde, quando e como estavam pesquisando \u2014 informa\u00e7\u00f5es que compartilhamos no\u00a0<a style=\"box-sizing: inherit; background-color: transparent; outline: none; text-decoration-line: underline; color: #1a73e8;\" href=\"https:\/\/trends.google.com\/trends\/?geo=BR\" target=\"_blank\" rel=\"noopener noreferrer\"><u style=\"box-sizing: inherit;\">Google Trends<\/u><\/a>. No entanto, sab\u00edamos menos sobre por quais motivos elas estavam buscando.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"grid-row\" style=\"box-sizing: border-box; column-gap: 1.6875rem; display: grid; grid-template-columns: repeat(12, minmax(0.3125rem, 1fr)); margin-left: 5rem; margin-right: 5rem;\">\n<div class=\"detail__push\" style=\"box-sizing: inherit; grid-column-end: span 2;\">\u00a0<\/div>\n<blockquote class=\"block-quote grid-centered-columns block-quote--g-blue\" style=\"box-sizing: inherit; color: #4285f4; font-family: 'Google Sans', arial, sans-serif; font-size: 3rem; letter-spacing: 0px; line-height: 3.5rem; margin: 0.9em 0px; grid-column-end: span 7;\"><p>Em estudo etnogr\u00e1fico de 2013, descobrimos que as pessoas usam a Busca por v\u00e1rios motivos \u2014 de responder a quest\u00f5es pr\u00e1ticas at\u00e9 ponderar sobre quest\u00f5es existenciais.<\/p><\/blockquote>\n<\/div>\n<div class=\"detail__text grid-row\" style=\"box-sizing: border-box; column-gap: 1.6875rem; display: grid; grid-template-columns: repeat(12, minmax(0.3125rem, 1fr)); margin-left: 5rem; margin-right: 5rem;\">\n<div class=\"detail__push\" style=\"box-sizing: inherit; grid-column-end: span 2;\">\u00a0<\/div>\n<div class=\"rich-text\" style=\"box-sizing: inherit; grid-column-end: span 7;\">\n<p style=\"box-sizing: inherit; margin: 0px 0px 1.875rem;\" data-block-key=\"nq2io\">O que descobrimos em um\u00a0<a style=\"box-sizing: inherit; background-color: transparent; outline: none; text-decoration-line: underline; color: #1a73e8;\" href=\"https:\/\/www.thinkwithgoogle.com\/intl\/pt-br\/estrategias-de-marketing\/search\/meaning-of-search\/\"><u style=\"box-sizing: inherit;\">estudo etnogr\u00e1fico de 2013<\/u><\/a>\u00a0\u00e9 que as pessoas usam a Busca por v\u00e1rios motivos \u2014 desde responder ao pr\u00e1tico (\u201cOnde posso comprar esses sapatos?\u201d) at\u00e9 refletir sobre quest\u00f5es existenciais (\u201cQuem eu quero ser?\u201d).<\/p>\n<\/div>\n<\/div>\n<div class=\"grid-row\" style=\"box-sizing: border-box; column-gap: 1.6875rem; display: grid; grid-template-columns: repeat(12, minmax(0.3125rem, 1fr)); margin-left: 5rem; margin-right: 5rem;\">\n<div class=\"detail__push\" style=\"box-sizing: inherit; grid-column-end: span 2;\">\u00a0<\/div>\n<div class=\"grid-centered-columns\" style=\"box-sizing: inherit; grid-column-end: span 7;\">\n<hr class=\"horizontal-rule\" \/><\/div>\n<\/div>\n<div id=\"section_2\" class=\"anchor-links-block\" style=\"box-sizing: inherit;\" tabindex=\"0\">\n<div class=\"detail__text grid-row\" style=\"box-sizing: border-box; column-gap: 1.6875rem; display: grid; grid-template-columns: repeat(12, minmax(0.3125rem, 1fr)); margin-left: 5rem; margin-right: 5rem;\">\n<div class=\"detail__push\" style=\"box-sizing: inherit; grid-column-end: span 2;\">\u00a0<\/div>\n<div class=\"rich-text\" style=\"box-sizing: inherit; grid-column-end: span 7;\">\n<h2 style=\"box-sizing: inherit; color: #212121; font-family: 'Google Sans', arial, sans-serif; letter-spacing: 0px; font-size: 1.75rem; line-height: 2.25rem; margin-bottom: 2rem; margin-top: 0px;\" data-block-key=\"grx08\">2014: o comportamento multitelas agora mais acess\u00edvel<\/h2>\n<p style=\"box-sizing: inherit; margin: 0px 0px 1.875rem;\" data-block-key=\"e9ac2\">Em 2010, enquanto assistiam \u00e0 Copa do Mundo, a \u00fanica coisa que os torcedores, provavelmente, seguravam em m\u00e3os eram as suas cervejas. Como\u00a0<a style=\"box-sizing: inherit; background-color: transparent; outline: none; text-decoration-line: underline; color: #1a73e8;\" href=\"https:\/\/googleblog.blogspot.com\/2010\/07\/most-world-cup-crazy-countries.html\" target=\"_blank\" rel=\"noopener noreferrer\"><u style=\"box-sizing: inherit;\">os dados do Google na \u00e9poca mostraram<\/u><\/a>, toda vez que uma partida come\u00e7ava, as pessoas ficavam t\u00e3o grudadas nas telas de TV que as pesquisas online, que ainda tendiam a ocorrer em desktops, despencavam.<\/p>\n<p style=\"box-sizing: inherit; margin: 0px 0px 1.875rem;\" data-block-key=\"c0ag4\">Antes da Copa do Mundo de 2014, nos baseamos nos dados da Liga dos Campe\u00f5es da Uni\u00e3o das Federa\u00e7\u00f5es Europeias de Futebol (UEFA) daquele ano para fazer uma\u00a0<a style=\"box-sizing: inherit; background-color: transparent; outline: none; text-decoration-line: underline; color: #1a73e8;\" href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/consumer-trends\/2014-world-cup\/\"><u style=\"box-sizing: inherit;\">previs\u00e3o cautelosa<\/u><\/a>: o uso da \u201csegunda tela\u201d, que acontece quando os f\u00e3s assistem a um evento em uma tela grande enquanto tamb\u00e9m o acompanham pelo celular, estava prestes a se tornar algo convencional.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"grid-row\" style=\"box-sizing: border-box; column-gap: 1.6875rem; display: grid; grid-template-columns: repeat(12, minmax(0.3125rem, 1fr)); margin-left: 5rem; margin-right: 5rem;\">\n<div class=\"detail__push\" style=\"box-sizing: inherit; grid-column-end: span 2;\">\u00a0<\/div>\n<div class=\"grid-centered-columns\" style=\"box-sizing: inherit; grid-column-end: span 7;\">\n<hr class=\"horizontal-rule\" \/><\/div>\n<\/div>\n<div id=\"section_3\" class=\"anchor-links-block\" style=\"box-sizing: inherit;\" tabindex=\"0\">\n<div class=\"detail__text grid-row\" style=\"box-sizing: border-box; column-gap: 1.6875rem; display: grid; grid-template-columns: repeat(12, minmax(0.3125rem, 1fr)); margin-left: 5rem; margin-right: 5rem;\">\n<div class=\"detail__push\" style=\"box-sizing: inherit; grid-column-end: span 2;\">\u00a0<\/div>\n<div class=\"rich-text\" style=\"box-sizing: inherit; grid-column-end: span 7;\">\n<h2 style=\"box-sizing: inherit; color: #212121; font-family: 'Google Sans', arial, sans-serif; letter-spacing: 0px; font-size: 1.75rem; line-height: 2.25rem; margin-bottom: 2rem; margin-top: 0px;\" data-block-key=\"6mrdb\">2015: surgem os micromomentos moldando as prefer\u00eancias e percep\u00e7\u00f5es antes das compras<\/h2>\n<p style=\"box-sizing: inherit; margin: 0px 0px 1.875rem;\" data-block-key=\"gqnv\">Em 2015, as pessoas j\u00e1 n\u00e3o precisavam escrever uma lista antes de ir \u00e0s compras. Em vez disso, elas usavam seus dispositivos \u2014 cada vez mais seus smartphones \u2014 quando queriam fazer algo, descobrir alguma coisa ou comprar algum item.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"grid-row\" style=\"box-sizing: border-box; column-gap: 1.6875rem; display: grid; grid-template-columns: repeat(12, minmax(0.3125rem, 1fr)); margin-left: 5rem; margin-right: 5rem;\">\n<div class=\"detail__push\" style=\"box-sizing: inherit; grid-column-end: span 2;\">\u00a0<\/div>\n<blockquote class=\"block-quote grid-centered-columns block-quote--g-blue\" style=\"box-sizing: inherit; color: #4285f4; font-family: 'Google Sans', arial, sans-serif; font-size: 3rem; letter-spacing: 0px; line-height: 3.5rem; margin: 0.9em 0px; grid-column-end: span 7;\"><p>Em 2015, 82% dos usu\u00e1rios de smartphones consultaram seus telefones enquanto faziam compras na loja.<\/p><\/blockquote>\n<\/div>\n<div class=\"detail__text grid-row\" style=\"box-sizing: border-box; column-gap: 1.6875rem; display: grid; grid-template-columns: repeat(12, minmax(0.3125rem, 1fr)); margin-left: 5rem; margin-right: 5rem;\">\n<div class=\"detail__push\" style=\"box-sizing: inherit; grid-column-end: span 2;\">\u00a0<\/div>\n<div class=\"rich-text\" style=\"box-sizing: inherit; grid-column-end: span 7;\">\n<p style=\"box-sizing: inherit; margin: 0px 0px 1.875rem;\" data-block-key=\"4zcg1\">Fonte: Google \/ Ipsos MediaCT, Consumers in the Micro-Moment (n = 5,389), mar\u00e7o de 2015.<\/p>\n<p style=\"box-sizing: inherit; margin: 0px 0px 1.875rem;\" data-block-key=\"bfua7\">Chamamos esse fen\u00f4meno de \u201cmicromomentos\u201d, e\u00a0<a style=\"box-sizing: inherit; background-color: transparent; outline: none; text-decoration-line: underline; color: #1a73e8;\" href=\"https:\/\/www.thinkwithgoogle.com\/intl\/pt-br\/estrategias-de-marketing\/apps-e-mobile\/como-o-mobile-pode-ajudar-a-superar-momentos-adversos\/\"><u style=\"box-sizing: inherit;\">uma an\u00e1lise do Think with Google<\/u><\/a>\u00a0sobre os dados de tr\u00e1fego em lojas revelou que eles j\u00e1 eram comuns: naquele ano, 74% dos usu\u00e1rios brasileiros de smartphones consultaram seus telefones enquanto faziam compras na loja.<span style=\"box-sizing: inherit; font-size: 13.5px; line-height: 0; position: relative; vertical-align: baseline; top: -0.5em;\">1<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"grid-row\" style=\"box-sizing: border-box; column-gap: 1.6875rem; display: grid; grid-template-columns: repeat(12, minmax(0.3125rem, 1fr)); margin-left: 5rem; margin-right: 5rem;\">\n<div class=\"detail__push\" style=\"box-sizing: inherit; grid-column-end: span 2;\">\u00a0<\/div>\n<div class=\"grid-centered-columns\" style=\"box-sizing: inherit; grid-column-end: span 7;\">\n<hr class=\"horizontal-rule\" \/><\/div>\n<\/div>\n<div id=\"section_4\" class=\"anchor-links-block\" style=\"box-sizing: inherit;\" tabindex=\"0\">\n<div class=\"detail__text grid-row\" style=\"box-sizing: border-box; column-gap: 1.6875rem; display: grid; grid-template-columns: repeat(12, minmax(0.3125rem, 1fr)); margin-left: 5rem; margin-right: 5rem;\">\n<div class=\"detail__push\" style=\"box-sizing: inherit; grid-column-end: span 2;\">\u00a0<\/div>\n<div class=\"rich-text\" style=\"box-sizing: inherit; grid-column-end: span 7;\">\n<h2 style=\"box-sizing: inherit; color: #212121; font-family: 'Google Sans', arial, sans-serif; letter-spacing: 0px; font-size: 1.75rem; line-height: 2.25rem; margin-bottom: 2rem; margin-top: 0px;\" data-block-key=\"4op8n\">2016: as pessoas est\u00e3o em busca de inspira\u00e7\u00e3o em tempo real<\/h2>\n<p style=\"box-sizing: inherit; margin: 0px 0px 1.875rem;\" data-block-key=\"pbje\">Um ano depois de escrevermos pela primeira vez sobre os micromomentos, descobrimos mais em rela\u00e7\u00e3o a essa mudan\u00e7a de comportamento: as pessoas n\u00e3o somente estavam procurando por coisas \u201cagora\u201d, mas elas tamb\u00e9m as queriam \u201cbem aqui\u201d. Nos EUA, as pesquisas em dispositivos m\u00f3veis que inclu\u00edam a frase \u201cperto de mim\u201d\u00a0<a style=\"box-sizing: inherit; background-color: transparent; outline: none; text-decoration-line: underline; color: #1a73e8;\" href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/consumer-trends\/mobile-near-me-yoy-search-statistics\/\"><u style=\"box-sizing: inherit;\">cresceram 136% ano a ano<\/u><\/a>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"inline-image grid-row grid-row--full-bleed-sm\" style=\"box-sizing: border-box; column-gap: 1.6875rem; display: grid; grid-template-columns: repeat(12, minmax(0.3125rem, 1fr)); margin-left: 5rem; margin-right: 5rem; margin-bottom: 1.875rem;\">\n<div class=\"detail__push\" style=\"box-sizing: inherit; grid-column-end: span 2;\">\u00a0<\/div>\n<div class=\"inline-image__wrapper grid-centered-columns \" style=\"box-sizing: inherit; grid-column-end: span 7; display: flex; flex-direction: column;\">\n<div class=\"\" style=\"box-sizing: inherit;\"><picture class=\"picture-image js-component js-lazy-load-image inline-image__src lazyload--loaded\" style=\"box-sizing: inherit; display: block; overflow: hidden; position: relative; transition: opacity 0.6s ease-out 0s; height: auto; object-fit: cover; width: 735.422px;\" data-component-priority-import=\"\"><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic3.width-300.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic3.width-600.format-webp.webp 2x\" type=\"image\/webp\" media=\"(max-width: 360px)\" data-srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic3.width-300.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic3.width-600.format-webp.webp 2x\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic3.width-600.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic3.width-1200.format-webp.webp 2x\" type=\"image\/webp\" media=\"(min-width: 361px) and (max-width: 599px)\" data-srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic3.width-600.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic3.width-1200.format-webp.webp 2x\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic3.width-800.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic3.width-1600.format-webp.webp 2x\" type=\"image\/webp\" media=\"(min-width: 768px) and (max-width: 1023px)\" data-srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic3.width-800.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic3.width-1600.format-webp.webp 2x\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic3.width-600.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic3.width-1200.format-webp.webp 2x\" type=\"image\/webp\" media=\"(min-width: 600px) and (max-width: 767px)\" data-srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic3.width-600.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic3.width-1200.format-webp.webp 2x\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic3.width-800.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic3.width-1600.format-webp.webp 2x\" type=\"image\/webp\" media=\"(min-width: 1024px) and (max-width: 1440px)\" data-srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic3.width-800.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic3.width-1600.format-webp.webp 2x\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic3.width-800.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic3.width-1600.format-webp.webp 2x\" type=\"image\/webp\" media=\"(min-width: 1441px)\" data-srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic3.width-800.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic3.width-1600.format-webp.webp 2x\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic3.width-300.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic3.width-600.png 2x\" media=\"(max-width: 360px)\" data-srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic3.width-300.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic3.width-600.png 2x\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic3.width-600.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic3.width-1200.png 2x\" media=\"(min-width: 361px) and (max-width: 599px)\" data-srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic3.width-600.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic3.width-1200.png 2x\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic3.width-800.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic3.width-1600.png 2x\" media=\"(min-width: 768px) and (max-width: 1023px)\" data-srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic3.width-800.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic3.width-1600.png 2x\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic3.width-600.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic3.width-1200.png 2x\" media=\"(min-width: 600px) and (max-width: 767px)\" data-srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic3.width-600.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic3.width-1200.png 2x\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic3.width-800.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic3.width-1600.png 2x\" media=\"(min-width: 1024px) and (max-width: 1440px)\" data-srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic3.width-800.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic3.width-1600.png 2x\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic3.width-800.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic3.width-1600.png 2x\" media=\"(min-width: 1441px)\" data-srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic3.width-800.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic3.width-1600.png 2x\" \/><img loading=\"lazy\" decoding=\"async\" style=\"box-sizing: inherit; border-style: none; height: 229.812px; left: 0px; object-fit: cover; object-position: center center; position: unset; top: 0px; width: 735.422px; display: block;\" src=\"https:\/\/storage.googleapis.com\/twg-content\/original_images\/twg_10years_of_insights_graphic3.png\" alt=\"+136% de aumento nas buscas por celular com a frase \u201cperto de mim\u201d nos Estados Unidos em 2016. \u00cdcone de um homem em cima de um mobile, e uma caixa de busca escrita perto de mim.\" width=\"1600\" height=\"500\" data-src=\"https:\/\/storage.googleapis.com\/twg-content\/original_images\/twg_10years_of_insights_graphic3.png\" \/><\/picture><\/div>\n<div class=\"inline-image-footer\" style=\"box-sizing: inherit; background: #f5f5f5; border-radius: 0px 0px 0.5rem 0.5rem; display: flex; flex-direction: row; padding: 1rem 1.5rem 1.25rem; width: 735.422px; justify-content: space-between;\">\n<div class=\"inline-image-footer__data\" style=\"box-sizing: inherit; margin-bottom: 0px; width: 426.188px; flex-basis: 62%; max-width: 62%;\">\n<h2 class=\"inline-image-footer__logo\" style=\"box-sizing: inherit; color: #3c4043; font-family: 'Google Sans', arial, sans-serif; letter-spacing: 0.00563rem; font-size: 0.875rem; line-height: 1.25rem; margin: 0px 0px 0.3125rem;\">Think with Google<\/h2>\n<p class=\"inline-image-footer__text\" style=\"box-sizing: inherit; font-size: 0.75rem; letter-spacing: 0.01875rem; line-height: 1rem; margin: 0px; padding-right: 1.875rem;\">Fonte: Google Internal Search Data, U.S., Mar\u00e7o 2016. Google Trends, U.S. Mar\u00e7o 2016 vs Mar\u00e7o 2015.<\/p>\n<\/div>\n<div class=\"inline-image-footer__action-group\" style=\"box-sizing: inherit; text-align: right; flex-basis: 5rem; flex-direction: row;\"><button class=\"js-component js-modal-open inline-image-footer__action\" style=\"box-sizing: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: 0.875rem; line-height: inherit; font-family: inherit; margin: 0px 0px 0px 0.75rem; overflow: visible; appearance: none; background-image: none; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; cursor: pointer; padding: 0px; color: #3c4043; vertical-align: top; border: 0px initial initial;\" type=\"button\" data-name=\"share-inline-image-19\" data-component-priority-import=\"\"><span class=\"visually-hidden\" style=\"box-sizing: inherit; clip: rect(0px, 0px, 0px, 0px); border: 0px; height: 0.0625rem; margin: -0.0625rem; overflow: hidden; padding: 0px; position: absolute; width: 0.0625rem;\">Compartilhar<\/span><\/button><\/p>\n<div class=\"modal js-component js-modal modal--hidden modal--share\" style=\"box-sizing: inherit; inset: 0px; opacity: 0; position: absolute; transition: opacity 0.2s cubic-bezier(0.4, 0, 0.2, 1) 0s, visibility 0.2s cubic-bezier(0.4, 0, 0.2, 1) 0s; z-index: 60; pointer-events: none; visibility: hidden;\" data-name=\"share-inline-image-19\" data-modifier=\"share\" data-component-priority-import=\"\">\u00a0<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"detail__text grid-row\" style=\"box-sizing: border-box; column-gap: 1.6875rem; display: grid; grid-template-columns: repeat(12, minmax(0.3125rem, 1fr)); margin-left: 5rem; margin-right: 5rem;\">\n<div class=\"detail__push\" style=\"box-sizing: inherit; grid-column-end: span 2;\">\u00a0<\/div>\n<div class=\"rich-text\" style=\"box-sizing: inherit; grid-column-end: span 7;\">\n<p style=\"box-sizing: inherit; margin: 0px 0px 1.875rem;\" data-block-key=\"bsauv\">Como Lisa Gevelber, ent\u00e3o vice-presidente de marketing para as Am\u00e9ricas do Google,\u00a0<a style=\"box-sizing: inherit; background-color: transparent; outline: none; text-decoration-line: underline; color: #1a73e8;\" href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/app-and-mobile\/near-me-searches\/\"><u style=\"box-sizing: inherit;\">escreveu<\/u><\/a>\u00a0dois anos depois em um artigo sobre essa tend\u00eancia, \u201co uso da frase de busca \u2018perto de mim\u2019 \u00e9 uma informa\u00e7\u00e3o crucial para os anunciantes. Se as pessoas est\u00e3o procurando por algo perto delas, isso \u00e9 um sinal muito forte de inten\u00e7\u00e3o.\u201d<\/p>\n<\/div>\n<\/div>\n<div class=\"grid-row\" style=\"box-sizing: border-box; column-gap: 1.6875rem; display: grid; grid-template-columns: repeat(12, minmax(0.3125rem, 1fr)); margin-left: 5rem; margin-right: 5rem;\">\n<div class=\"detail__push\" style=\"box-sizing: inherit; grid-column-end: span 2;\">\u00a0<\/div>\n<div class=\"grid-centered-columns\" style=\"box-sizing: inherit; grid-column-end: span 7;\">\n<hr class=\"horizontal-rule\" \/><\/div>\n<\/div>\n<div id=\"section_5\" class=\"anchor-links-block\" style=\"box-sizing: inherit;\" tabindex=\"0\">\n<div class=\"detail__text grid-row\" style=\"box-sizing: border-box; column-gap: 1.6875rem; display: grid; grid-template-columns: repeat(12, minmax(0.3125rem, 1fr)); margin-left: 5rem; margin-right: 5rem;\">\n<div class=\"detail__push\" style=\"box-sizing: inherit; grid-column-end: span 2;\">\u00a0<\/div>\n<div class=\"rich-text\" style=\"box-sizing: inherit; grid-column-end: span 7;\">\n<h2 style=\"box-sizing: inherit; color: #212121; font-family: 'Google Sans', arial, sans-serif; letter-spacing: 0px; font-size: 1.75rem; line-height: 2.25rem; margin-bottom: 2rem; margin-top: 0px;\" data-block-key=\"oaqfz\">2017: a velocidade de carregamento das p\u00e1ginas no mobile faz a diferen\u00e7a<\/h2>\n<p style=\"box-sizing: inherit; margin: 0px 0px 1.875rem;\" data-block-key=\"bsp62\">Em 2017, o tempo m\u00e9dio necess\u00e1rio para carregar uma p\u00e1gina de web no celular foi de 22 segundos. Pode n\u00e3o parecer muito, mas, de acordo com\u00a0<a style=\"box-sizing: inherit; background-color: transparent; outline: none; text-decoration-line: underline; color: #1a73e8;\" href=\"https:\/\/www.thinkwithgoogle.com\/intl\/pt-br\/estrategias-de-marketing\/apps-e-mobile\/quais-sao-os-novos-benchmarks-de-velocidade-no-mobile\/\"><u style=\"box-sizing: inherit;\">uma pesquisa do Google,<\/u><\/a>\u00a0esse tempo foi suficiente para fazer um neg\u00f3cio online crescer \u2014 ou quebrar.<\/p>\n<p style=\"box-sizing: inherit; margin: 0px 0px 1.875rem;\" data-block-key=\"cdhef\">A\u00a0<a style=\"box-sizing: inherit; background-color: transparent; outline: none; text-decoration-line: underline; color: #1a73e8;\" href=\"https:\/\/www.thinkwithgoogle.com\/intl\/pt-br\/estrategias-de-marketing\/apps-e-mobile\/quais-sao-os-novos-benchmarks-de-velocidade-no-mobile\/%E2%80%9D\"><u style=\"box-sizing: inherit;\">pesquisa<\/u><\/a>\u00a0analisou as p\u00e1ginas de destino de 900 mil an\u00fancios para celular em 126 pa\u00edses e descobriu que, \u00e0 medida que o tempo de carregamento da p\u00e1gina passou de um para 10 segundos, a probabilidade de um visitante em uma p\u00e1gina mobile desistir aumentou 123%.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"grid-row\" style=\"box-sizing: border-box; column-gap: 1.6875rem; display: grid; grid-template-columns: repeat(12, minmax(0.3125rem, 1fr)); margin-left: 5rem; margin-right: 5rem;\">\n<div class=\"detail__push\" style=\"box-sizing: inherit; grid-column-end: span 2;\">\u00a0<\/div>\n<div class=\"grid-centered-columns\" style=\"box-sizing: inherit; grid-column-end: span 7;\">\n<hr class=\"horizontal-rule\" \/><\/div>\n<\/div>\n<div id=\"section_6\" class=\"anchor-links-block\" style=\"box-sizing: inherit;\" tabindex=\"0\">\n<div class=\"detail__text grid-row\" style=\"box-sizing: border-box; column-gap: 1.6875rem; display: grid; grid-template-columns: repeat(12, minmax(0.3125rem, 1fr)); margin-left: 5rem; margin-right: 5rem;\">\n<div class=\"detail__push\" style=\"box-sizing: inherit; grid-column-end: span 2;\">\u00a0<\/div>\n<div class=\"rich-text\" style=\"box-sizing: inherit; grid-column-end: span 7;\">\n<h2 style=\"box-sizing: inherit; color: #212121; font-family: 'Google Sans', arial, sans-serif; letter-spacing: 0px; font-size: 1.75rem; line-height: 2.25rem; margin-bottom: 2rem; margin-top: 0px;\" data-block-key=\"asdsf\">2018: o v\u00eddeo como experi\u00eancia social e interativa<\/h2>\n<p style=\"box-sizing: inherit; margin: 0px 0px 1.875rem;\" data-block-key=\"8945i\">Estamos acostumados a ver pessoas com o rosto enfiado em seus telefones, sem saber o que est\u00e1 acontecendo ao seu redor. Talvez por isso a internet tenha, h\u00e1 um bom tempo, a injusta reputa\u00e7\u00e3o de experi\u00eancia de isolamento.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"grid-row\" style=\"box-sizing: border-box; column-gap: 1.6875rem; display: grid; grid-template-columns: repeat(12, minmax(0.3125rem, 1fr)); margin-left: 5rem; margin-right: 5rem;\">\n<div class=\"detail__push\" style=\"box-sizing: inherit; grid-column-end: span 2;\">\u00a0<\/div>\n<blockquote class=\"block-quote grid-centered-columns block-quote--g-blue\" style=\"box-sizing: inherit; color: #4285f4; font-family: 'Google Sans', arial, sans-serif; font-size: 3rem; letter-spacing: 0px; line-height: 3.5rem; margin: 0.9em 0px; grid-column-end: span 7;\"><p>Em 2018, 7 em cada 10 pessoas da gera\u00e7\u00e3o Z disseram que assistir a v\u00eddeos com outras pessoas as ajudou a se sentir mais conectadas.<\/p><\/blockquote>\n<\/div>\n<div class=\"detail__text grid-row\" style=\"box-sizing: border-box; column-gap: 1.6875rem; display: grid; grid-template-columns: repeat(12, minmax(0.3125rem, 1fr)); margin-left: 5rem; margin-right: 5rem;\">\n<div class=\"detail__push\" style=\"box-sizing: inherit; grid-column-end: span 2;\">\u00a0<\/div>\n<div class=\"rich-text\" style=\"box-sizing: inherit; grid-column-end: span 7;\">\n<p style=\"box-sizing: inherit; margin: 0px 0px 1.875rem;\" data-block-key=\"4gbds\">Fonte: Google\/Ipsos Connect, U.S., Generation Z Media &amp; Values study, n=1000 people age 13\u201317, maio, 2018.<\/p>\n<p style=\"box-sizing: inherit; margin: 0px 0px 1.875rem;\" data-block-key=\"3b533\">Os\u00a0<a style=\"box-sizing: inherit; background-color: transparent; outline: none; text-decoration-line: underline; color: #1a73e8;\" href=\"https:\/\/www.thinkwithgoogle.com\/intl\/pt-br\/estrategias-de-marketing\/video\/descubra-como-animacoes-do-ted-construiram-uma-base-enorme-de-seguidores-no-youtube\/\"><u style=\"box-sizing: inherit;\">dados do YouTube de 2018<\/u><\/a>\u00a0revelaram o surgimento de uma tend\u00eancia que explodiria apenas alguns anos depois: a ascens\u00e3o do v\u00eddeo como uma experi\u00eancia social e interativa.<\/p>\n<p style=\"box-sizing: inherit; margin: 0px 0px 1.875rem;\" data-block-key=\"dr52q\">Vimos um grande interesse em v\u00eddeos que incentivavam os espectadores a fazer algo \u2014 estudar, limpar, ler \u2014, assim como os YouTubers fazem com seus seguidores. E 7 em cada 10 membros da gera\u00e7\u00e3o Z disseram que assistir a v\u00eddeos com outras pessoas os ajudou a se sentir mais conectados.<span style=\"box-sizing: inherit; font-size: 13.5px; line-height: 0; position: relative; vertical-align: baseline; top: -0.5em;\">2<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"grid-row\" style=\"box-sizing: border-box; column-gap: 1.6875rem; display: grid; grid-template-columns: repeat(12, minmax(0.3125rem, 1fr)); margin-left: 5rem; margin-right: 5rem;\">\n<div class=\"detail__push\" style=\"box-sizing: inherit; grid-column-end: span 2;\">\u00a0<\/div>\n<div class=\"grid-centered-columns\" style=\"box-sizing: inherit; grid-column-end: span 7;\">\n<hr class=\"horizontal-rule\" \/><\/div>\n<\/div>\n<div id=\"section_7\" class=\"anchor-links-block\" style=\"box-sizing: inherit;\" tabindex=\"0\">\n<div class=\"detail__text grid-row\" style=\"box-sizing: border-box; column-gap: 1.6875rem; display: grid; grid-template-columns: repeat(12, minmax(0.3125rem, 1fr)); margin-left: 5rem; margin-right: 5rem;\">\n<div class=\"detail__push\" style=\"box-sizing: inherit; grid-column-end: span 2;\">\u00a0<\/div>\n<div class=\"rich-text\" style=\"box-sizing: inherit; grid-column-end: span 7;\">\n<h2 style=\"box-sizing: inherit; color: #212121; font-family: 'Google Sans', arial, sans-serif; letter-spacing: 0px; font-size: 1.75rem; line-height: 2.25rem; margin-bottom: 2rem; margin-top: 0px;\" data-block-key=\"5ielh\">2019: os assistentes de voz moldam o comportamento do consumidor<\/h2>\n<p style=\"box-sizing: inherit; margin: 0px 0px 1.875rem;\" data-block-key=\"3b0sl\">A\u00a0<a style=\"box-sizing: inherit; background-color: transparent; outline: none; text-decoration-line: underline; color: #1a73e8;\" href=\"https:\/\/www.thinkwithgoogle.com\/intl\/pt-br\/estrategias-de-marketing\/apps-e-mobile\/google-assistente-tornando-sua-rotina-mais-simples\/\"><u style=\"box-sizing: inherit;\">tecnologia que alimenta os assistentes de voz<\/u><\/a>\u00a0existe h\u00e1 mais de um s\u00e9culo. Na verdade, tem suas origens em uma inven\u00e7\u00e3o de Thomas Edison que antecedeu a l\u00e2mpada.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"inline-image grid-row grid-row--full-bleed-sm\" style=\"box-sizing: border-box; column-gap: 1.6875rem; display: grid; grid-template-columns: repeat(12, minmax(0.3125rem, 1fr)); margin-left: 5rem; margin-right: 5rem; margin-bottom: 1.875rem;\">\n<div class=\"detail__push\" style=\"box-sizing: inherit; grid-column-end: span 2;\">\u00a0<\/div>\n<div class=\"inline-image__wrapper grid-centered-columns \" style=\"box-sizing: inherit; grid-column-end: span 7; display: flex; flex-direction: column;\">\n<div class=\"\" style=\"box-sizing: inherit;\"><picture class=\"picture-image js-component js-lazy-load-image inline-image__src lazyload--loaded\" style=\"box-sizing: inherit; display: block; overflow: hidden; position: relative; transition: opacity 0.6s ease-out 0s; height: auto; object-fit: cover; width: 735.422px;\" data-component-priority-import=\"\"><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic4.width-300.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic4.width-600.format-webp.webp 2x\" type=\"image\/webp\" media=\"(max-width: 360px)\" data-srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic4.width-300.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic4.width-600.format-webp.webp 2x\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic4.width-600.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic4.width-1200.format-webp.webp 2x\" type=\"image\/webp\" media=\"(min-width: 361px) and (max-width: 599px)\" data-srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic4.width-600.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic4.width-1200.format-webp.webp 2x\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic4.width-800.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic4.width-1600.format-webp.webp 2x\" type=\"image\/webp\" media=\"(min-width: 768px) and (max-width: 1023px)\" data-srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic4.width-800.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic4.width-1600.format-webp.webp 2x\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic4.width-600.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic4.width-1200.format-webp.webp 2x\" type=\"image\/webp\" media=\"(min-width: 600px) and (max-width: 767px)\" data-srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic4.width-600.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic4.width-1200.format-webp.webp 2x\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic4.width-800.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic4.width-1600.format-webp.webp 2x\" type=\"image\/webp\" media=\"(min-width: 1024px) and (max-width: 1440px)\" data-srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic4.width-800.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic4.width-1600.format-webp.webp 2x\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic4.width-800.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic4.width-1600.format-webp.webp 2x\" type=\"image\/webp\" media=\"(min-width: 1441px)\" data-srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic4.width-800.format-webp.webp 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic4.width-1600.format-webp.webp 2x\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic4.width-300.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic4.width-600.png 2x\" media=\"(max-width: 360px)\" data-srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic4.width-300.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic4.width-600.png 2x\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic4.width-600.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic4.width-1200.png 2x\" media=\"(min-width: 361px) and (max-width: 599px)\" data-srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic4.width-600.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic4.width-1200.png 2x\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic4.width-800.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic4.width-1600.png 2x\" media=\"(min-width: 768px) and (max-width: 1023px)\" data-srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic4.width-800.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic4.width-1600.png 2x\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic4.width-600.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic4.width-1200.png 2x\" media=\"(min-width: 600px) and (max-width: 767px)\" data-srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic4.width-600.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic4.width-1200.png 2x\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic4.width-800.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic4.width-1600.png 2x\" media=\"(min-width: 1024px) and (max-width: 1440px)\" data-srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic4.width-800.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic4.width-1600.png 2x\" \/><source style=\"box-sizing: inherit;\" srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic4.width-800.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic4.width-1600.png 2x\" media=\"(min-width: 1441px)\" data-srcset=\"https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic4.width-800.png 1x, https:\/\/storage.googleapis.com\/twg-content\/images\/twg_10years_of_insights_graphic4.width-1600.png 2x\" \/><img loading=\"lazy\" decoding=\"async\" style=\"box-sizing: inherit; border-style: none; height: 229.812px; left: 0px; object-fit: cover; object-position: center center; position: unset; top: 0px; width: 735.422px; display: block;\" src=\"https:\/\/storage.googleapis.com\/twg-content\/original_images\/twg_10years_of_insights_graphic4.png\" alt=\"27% da popula\u00e7\u00e3o online global estava usando a pesquisa por voz no celular em 2019. \u00cdcone de uma mulher em cima de um bloco, e um s\u00edmbolo de microfone ao seu lado.\" width=\"1600\" height=\"500\" data-src=\"https:\/\/storage.googleapis.com\/twg-content\/original_images\/twg_10years_of_insights_graphic4.png\" \/><\/picture><\/div>\n<div class=\"inline-image-footer\" style=\"box-sizing: inherit; background: #f5f5f5; border-radius: 0px 0px 0.5rem 0.5rem; display: flex; flex-direction: row; padding: 1rem 1.5rem 1.25rem; width: 735.422px; justify-content: space-between;\">\n<div class=\"inline-image-footer__data\" style=\"box-sizing: inherit; margin-bottom: 0px; width: 426.188px; flex-basis: 62%; max-width: 62%;\">\n<h2 class=\"inline-image-footer__logo\" style=\"box-sizing: inherit; color: #3c4043; font-family: 'Google Sans', arial, sans-serif; letter-spacing: 0.00563rem; font-size: 0.875rem; line-height: 1.25rem; margin: 0px 0px 0.3125rem;\">Think with Google<\/h2>\n<p class=\"inline-image-footer__text\" style=\"box-sizing: inherit; font-size: 0.75rem; letter-spacing: 0.01875rem; line-height: 1rem; margin: 0px; padding-right: 1.875rem;\">Fonte: Global Web Index, Voice Search Insight Report, Global Data n=400,0001, 2018<\/p>\n<\/div>\n<div class=\"inline-image-footer__action-group\" style=\"box-sizing: inherit; text-align: right; flex-basis: 5rem; flex-direction: row;\"><button class=\"js-component js-modal-open inline-image-footer__action\" style=\"box-sizing: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: 0.875rem; line-height: inherit; font-family: inherit; margin: 0px 0px 0px 0.75rem; overflow: visible; appearance: none; background-image: none; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; cursor: pointer; padding: 0px; color: #3c4043; vertical-align: top; border: 0px initial initial;\" type=\"button\" data-name=\"share-inline-image-29\" data-component-priority-import=\"\"><span class=\"visually-hidden\" style=\"box-sizing: inherit; clip: rect(0px, 0px, 0px, 0px); border: 0px; height: 0.0625rem; margin: -0.0625rem; overflow: hidden; padding: 0px; position: absolute; width: 0.0625rem;\">Compartilhar<\/span><\/button><\/p>\n<div class=\"modal js-component js-modal modal--hidden modal--share\" style=\"box-sizing: inherit; inset: 0px; opacity: 0; position: absolute; transition: opacity 0.2s cubic-bezier(0.4, 0, 0.2, 1) 0s, visibility 0.2s cubic-bezier(0.4, 0, 0.2, 1) 0s; z-index: 60; pointer-events: none; visibility: hidden;\" data-name=\"share-inline-image-29\" data-modifier=\"share\" data-component-priority-import=\"\">\u00a0<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"detail__text grid-row\" style=\"box-sizing: border-box; column-gap: 1.6875rem; display: grid; grid-template-columns: repeat(12, minmax(0.3125rem, 1fr)); margin-left: 5rem; margin-right: 5rem;\">\n<div class=\"detail__push\" style=\"box-sizing: inherit; grid-column-end: span 2;\">\u00a0<\/div>\n<div class=\"rich-text\" style=\"box-sizing: inherit; grid-column-end: span 7;\">\n<p style=\"box-sizing: inherit; margin: 0px 0px 1.875rem;\" data-block-key=\"19bpn\">Quase 150 anos depois, a tecnologia se espalhou e come\u00e7ou a influenciar o comportamento das pessoas. Em 2019, 27% da popula\u00e7\u00e3o online global estava usando a pesquisa por voz no celular.<\/p>\n<\/div>\n<\/div>\n<div class=\"grid-row\" style=\"box-sizing: border-box; column-gap: 1.6875rem; display: grid; grid-template-columns: repeat(12, minmax(0.3125rem, 1fr)); margin-left: 5rem; margin-right: 5rem;\">\n<div class=\"detail__push\" style=\"box-sizing: inherit; grid-column-end: span 2;\">\u00a0<\/div>\n<div class=\"grid-centered-columns\" style=\"box-sizing: inherit; grid-column-end: span 7;\">\n<hr class=\"horizontal-rule\" \/><\/div>\n<\/div>\n<div id=\"section_8\" class=\"anchor-links-block\" style=\"box-sizing: inherit;\" tabindex=\"0\">\n<div class=\"detail__text grid-row\" style=\"box-sizing: border-box; column-gap: 1.6875rem; display: grid; grid-template-columns: repeat(12, minmax(0.3125rem, 1fr)); margin-left: 5rem; margin-right: 5rem;\">\n<div class=\"detail__push\" style=\"box-sizing: inherit; grid-column-end: span 2;\">\u00a0<\/div>\n<div class=\"rich-text\" style=\"box-sizing: inherit; grid-column-end: span 7;\">\n<h2 style=\"box-sizing: inherit; color: #212121; font-family: 'Google Sans', arial, sans-serif; letter-spacing: 0px; font-size: 1.75rem; line-height: 2.25rem; margin-bottom: 2rem; margin-top: 0px;\" data-block-key=\"1rvc7\">2020: os servi\u00e7os e recursos online se tornam boia de salva\u00e7\u00e3o<\/h2>\n<p style=\"box-sizing: inherit; margin: 0px 0px 1.875rem;\" data-block-key=\"dp31o\">Nenhum dos muitos dados de pesquisa poderia prever o que aconteceria no mundo em 2020, quando a pandemia do coronav\u00edrus fechou escrit\u00f3rios, lojas e escolas.<\/p>\n<p style=\"box-sizing: inherit; margin: 0px 0px 1.875rem;\" data-block-key=\"7jakn\">Muitas pessoas que seguiram a determina\u00e7\u00e3o de permanecer em casa durante a pandemia\u00a0<a style=\"box-sizing: inherit; background-color: transparent; outline: none; text-decoration-line: underline; color: #1a73e8;\" href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/consumer-trends\/2020-youtube-trends-report\/\"><u style=\"box-sizing: inherit;\">desenvolveram novas habilidades<\/u><\/a>. Dados do YouTube revelaram que, globalmente, v\u00eddeos com varia\u00e7\u00f5es da palavra \u201ciniciante\u201d em seus t\u00edtulos obtiveram mais de 7 bilh\u00f5es de visualiza\u00e7\u00f5es, e a m\u00e9dia de visualiza\u00e7\u00f5es di\u00e1rias desses v\u00eddeos aumentou mais de 50% nos primeiros meses da pandemia.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"grid-row\" style=\"box-sizing: border-box; column-gap: 1.6875rem; display: grid; grid-template-columns: repeat(12, minmax(0.3125rem, 1fr)); margin-left: 5rem; margin-right: 5rem;\">\n<div class=\"detail__push\" style=\"box-sizing: inherit; grid-column-end: span 2;\">\u00a0<\/div>\n<div class=\"grid-centered-columns\" style=\"box-sizing: inherit; grid-column-end: span 7;\">\n<hr class=\"horizontal-rule\" \/><\/div>\n<\/div>\n<div id=\"section_9\" class=\"anchor-links-block\" style=\"box-sizing: inherit;\" tabindex=\"0\">\n<div class=\"detail__text grid-row\" style=\"box-sizing: border-box; column-gap: 1.6875rem; display: grid; grid-template-columns: repeat(12, minmax(0.3125rem, 1fr)); margin-left: 5rem; margin-right: 5rem;\">\n<div class=\"detail__push\" style=\"box-sizing: inherit; grid-column-end: span 2;\">\u00a0<\/div>\n<div class=\"rich-text\" style=\"box-sizing: inherit; grid-column-end: span 7;\">\n<h2 style=\"box-sizing: inherit; color: #212121; font-family: 'Google Sans', arial, sans-serif; letter-spacing: 0px; font-size: 1.75rem; line-height: 2.25rem; margin-bottom: 2rem; margin-top: 0px;\" data-block-key=\"bt7ei\">2021: experi\u00eancias virtuais colaborativas<\/h2>\n<p style=\"box-sizing: inherit; margin: 0px 0px 1.875rem;\" data-block-key=\"509k8\">Se algu\u00e9m achava que as mudan\u00e7as comportamentais e culturais provocadas pela pandemia eram tempor\u00e1rias, os dados da\u00a0<a style=\"box-sizing: inherit; background-color: transparent; outline: none; text-decoration-line: underline; color: #1a73e8;\" href=\"https:\/\/www.thinkwithgoogle.com\/intl\/pt-br\/estrategias-de-marketing\/search\/commerce-connections-objetivos-marketing\/\"><u style=\"box-sizing: inherit;\">Busca do Google em 2021<\/u><\/a>\u00a0disseram o contr\u00e1rio.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"grid-row\" style=\"box-sizing: border-box; column-gap: 1.6875rem; display: grid; grid-template-columns: repeat(12, minmax(0.3125rem, 1fr)); margin-left: 5rem; margin-right: 5rem;\">\n<div class=\"detail__push\" style=\"box-sizing: inherit; grid-column-end: span 2;\">\u00a0<\/div>\n<blockquote class=\"block-quote grid-centered-columns block-quote--g-blue\" style=\"box-sizing: inherit; color: #4285f4; font-family: 'Google Sans', arial, sans-serif; font-size: 3rem; letter-spacing: 0px; line-height: 3.5rem; margin: 0.9em 0px; grid-column-end: span 7;\"><p>As pessoas estavam ansiosas para voltar ao normal e voltar a fazer o que sentiam falta. Mas experi\u00eancias sociais virtuais n\u00e3o desapareceram.<\/p><\/blockquote>\n<\/div>\n<div class=\"detail__text grid-row\" style=\"box-sizing: border-box; column-gap: 1.6875rem; display: grid; grid-template-columns: repeat(12, minmax(0.3125rem, 1fr)); margin-left: 5rem; margin-right: 5rem;\">\n<div class=\"detail__push\" style=\"box-sizing: inherit; grid-column-end: span 2;\">\u00a0<\/div>\n<div class=\"rich-text\" style=\"box-sizing: inherit; grid-column-end: span 7;\">\n<p style=\"box-sizing: inherit; margin: 0px 0px 1.875rem;\" data-block-key=\"nudhj\">As pessoas estavam desesperadas para voltar ao senso de normalidade e come\u00e7ar a fazer coisas que perderam. Em todo o mundo, em 2021, vimos\u00a0<a style=\"box-sizing: inherit; background-color: transparent; outline: none; text-decoration-line: underline; color: #1a73e8;\" href=\"https:\/\/www.thinkwithgoogle.com\/intl\/pt-br\/tendencias-de-consumo\/tendencias-de-comportamento\/visual-stories\/google-buscas-dados-insights\"><u style=\"box-sizing: inherit;\">um aumento de 100%<\/u><\/a>\u00a0nas pesquisas contendo as palavras \u201cingressos para o zool\u00f3gico\u201d. Mas as experi\u00eancias sociais virtuais n\u00e3o desapareceram. No mesmo per\u00edodo, tamb\u00e9m observamos\u00a0<a style=\"box-sizing: inherit; background-color: transparent; outline: none; text-decoration-line: underline; color: #1a73e8;\" href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/consumer-trends\/2021-social-connection-insights\/\"><u style=\"box-sizing: inherit;\">um aumento de 90%<\/u><\/a>\u00a0nas pesquisas contendo o termo &#8220;watch party&#8221;, uma esp\u00e9cie de cinema virtual com amigos que ajudou a socializa\u00e7\u00e3o nos meses de isolamento.<\/p>\n<\/div>\n<\/div>\n<div class=\"grid-row\" style=\"box-sizing: border-box; column-gap: 1.6875rem; display: grid; grid-template-columns: repeat(12, minmax(0.3125rem, 1fr)); margin-left: 5rem; margin-right: 5rem;\">\n<div class=\"detail__push\" style=\"box-sizing: inherit; grid-column-end: span 2;\">\u00a0<\/div>\n<div class=\"grid-centered-columns\" style=\"box-sizing: inherit; grid-column-end: span 7;\">\n<hr class=\"horizontal-rule\" \/><\/div>\n<\/div>\n<div id=\"section_10\" class=\"anchor-links-block\" style=\"box-sizing: inherit;\" tabindex=\"0\">\n<div class=\"detail__text grid-row\" style=\"box-sizing: border-box; column-gap: 1.6875rem; display: grid; grid-template-columns: repeat(12, minmax(0.3125rem, 1fr)); margin-left: 5rem; margin-right: 5rem;\">\n<div class=\"detail__push\" style=\"box-sizing: inherit; grid-column-end: span 2;\">\u00a0<\/div>\n<div class=\"rich-text\" style=\"box-sizing: inherit; grid-column-end: span 7;\">\n<h2 style=\"box-sizing: inherit; color: #212121; font-family: 'Google Sans', arial, sans-serif; letter-spacing: 0px; font-size: 1.75rem; line-height: 2.25rem; margin-bottom: 2rem; margin-top: 0px;\" data-block-key=\"y6cmy\">2022: o que alcan\u00e7amos inspira o que faremos em seguida<\/h2>\n<p style=\"box-sizing: inherit; margin: 0px 0px 1.875rem;\" data-block-key=\"5ac1v\">Aqui estamos, em 2022, analisando os n\u00fameros e compartilhando tend\u00eancias. Estamos jogando luz sobre a evolu\u00e7\u00e3o do comportamento do consumidor e compartilhando, em tempo real, as li\u00e7\u00f5es que o Google est\u00e1 aprendendo sobre t\u00f3picos que v\u00e3o da\u00a0<a style=\"box-sizing: inherit; background-color: transparent; outline: none; text-decoration-line: underline; color: #1a73e8;\" href=\"https:\/\/www.thinkwithgoogle.com\/intl\/pt-br\/futuro-do-marketing\/gestao-e-cultura-organizacional\/diversidade-e-inclusao\/legenda-video\/\"><u style=\"box-sizing: inherit;\">inclus\u00e3o<\/u><\/a>\u00a0\u00e0\u00a0<a style=\"box-sizing: inherit; background-color: transparent; outline: none; text-decoration-line: underline; color: #1a73e8;\" href=\"https:\/\/www.thinkwithgoogle.com\/intl\/pt-br\/tendencias-de-consumo\/tendencias-de-comportamento\/visual-stories\/privacidade-guia-protecao-dados\/\"><u style=\"box-sizing: inherit;\">privacidade<\/u><\/a>. Em resumo, o objetivo que inspirou nosso lan\u00e7amento h\u00e1 10 anos continua moldando tudo o que fazemos \u2014 e nos guiar\u00e1 pela pr\u00f3xima d\u00e9cada. Estamos ansiosos por isso.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<div class=\"page-header detail-header grid-parent  js-component js-tertiary-nav js-header-toolbar-trigger\" style=\"box-sizing: border-box; margin: 0px auto 3.5rem; max-width: 90rem; position: relative; width: 1440px; color: #3c4043; font-family: Roboto, sans-serif; font-size: 18px; letter-spacing: 0.11008px;\" data-article-data-url=\"\" data-download-url=\"\" data-share-modal-name=\"detail-header-share\" data-component-priority-import=\"\" data-location=\"nav_tertiary_modal\">\n<div class=\"grid-row\" style=\"box-sizing: border-box; column-gap: 1.6875rem; display: grid; grid-template-columns: repeat(12, minmax(0.3125rem, 1fr)); margin-left: 5rem; margin-right: 5rem;\">\n<div class=\"detail-header__content\" style=\"box-sizing: inherit; grid-column-end: span 10; padding-top: 8.5rem;\">\n<div class=\"detail-header__collapse\" style=\"box-sizing: border-box; column-gap: 1.6875rem; display: grid; grid-template-columns: repeat(10, minmax(0.3125rem, 1fr));\">\n<div class=\"detail-header__meta-container\" style=\"box-sizing: inherit; grid-column-end: span 8;\">\n<div class=\"detail-header__content-meta\" style=\"box-sizing: inherit; width: 844.344px;\">\n<h1 class=\"detail-header__title js-twg-navigation-header\" style=\"box-sizing: inherit; font-size: 2.5rem; margin: 0px 0px 1rem; color: #212121; font-family: 'Google Sans', arial, sans-serif; font-weight: 400; letter-spacing: -0.03125rem; line-height: 2.75rem;\">Think with Google, por Natalie Zmuda<\/h1>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[49],"tags":[],"class_list":["post-540","post","type-post","status-publish","format-standard","hentry","category-artigos"],"_links":{"self":[{"href":"https:\/\/cidadecult.com.br\/index.php?rest_route=\/wp\/v2\/posts\/540","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cidadecult.com.br\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cidadecult.com.br\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cidadecult.com.br\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/cidadecult.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=540"}],"version-history":[{"count":0,"href":"https:\/\/cidadecult.com.br\/index.php?rest_route=\/wp\/v2\/posts\/540\/revisions"}],"wp:attachment":[{"href":"https:\/\/cidadecult.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=540"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cidadecult.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=540"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cidadecult.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}